5 Tips to Craft a Meta Description that Drives Clicks from Google
Before Twitter forced us to write concisely in 140 characters, Google actually led the way in character limitations. Put this lens on Google…
How to Track Every Social Media Link with Google UTM Codes
If you look at your Google Analytics data, it can be overwhelming. There are so many variables to review and things you can adjust…
How to Find the Perfect Social Media and Blog Post Frequency Using Data
(#WorkloadWednesday) Unlike my coworker Bill, who completes several items on his to-do list before I brush my teeth, I am not an early morning…
How to Track Social Media Performance without Spending a Dime
(#ToolboxTuesday) When I’m not working at dlvr.it, you can find me coaching youth basketball. At the onset of every season, I create team goals and work…
How to Write Better Headlines for Every Social Media Post
Want to succeed with social media? I know you do. Simple: write better headlines! I must confess. I’m guilty of judging a book…
How to Convert Your Twitter Favorites into a Feed of Customer Testimonials
(#TechTalkThursday) My son is at the age now where he gets notes from girls at school (I assume he writes them back), all innocent…
How to Prevent Blog Post Blunders and Other Grammar Pet Peeves
One of the many hats I wear, both at home and at work, is spell check queen and Copy Editor. At home, I began…
One Minute, One Tool for Real-time Social Media Brand Monitoring
(#ToolboxTuesday) While working in the marketing department of a large logistics company as an intern in the early 90’s, I was responsible for brand…
Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream
(#MarketingMonday) One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,…
How to Increase Blog Traffic by Changing the Way You Think about Scheduling Social Media Updates
(#TechTipThursday) When I was a kid, one of my favorite things to do in the summer was to go fishing. I would hop…
5 Easy Steps to SlideShare Success (Social Media Grow Tip)
Updated September 22, 2016. Do you use SlideShare as part of your B2B social media marketing strategy? If you’re busy like me, you may…
How to Use Scribe SEO Plugin to Boost Rank One Post at a Time
We’ll get to the details on the Scribe SEO plugin but first a short story… My mother-in-law has been a San Francisco 49er…