What We Mean By Social Sharing

Social sharing is about users broadcasting content—posts, images, videos, or links—across their social networks, which can include friends, followers, connections and groups. Businesses engage in social sharing by disseminating content that users share, which increases brand visibility. The popularity and influence of social sharing has made it core to what we do on all social media platforms. People share products, blog posts, and images on social platforms because they want to, and that sharing resonates more with social connections than messaging displayed directly by a business. Best of all it’s all organic–and you can even automate and schedule your company’s shareable social media content.

How Sharing Impacts Digital Marketing

Social sharing optimizes your digital marketing strategy by enhancing opportunities for a huge range of users to encounter and be impacted by your brand.

• It amplifies brand awareness. Sharing has let businesses broaden their reach beyond their immediate networks by leveraging the networks of their audience. A study by GlobalWebIndex noted that 54% of social media users research products and services on social media platforms. Social sharing is key to their research and indicates that companies do best to maintain detailed descriptions of their offerings where appropriate in their social media content.
• It enhances engagement. Social sharing can create interactive conversations between businesses and their audience, which can foster engagement and build brand loyalty. Consumers are more likely to buy from brands they follow on social media, and social sharing lets users endorse and recommend products or services to their connections. Nielsen’s Trust in Advertising Study showed that 88% of consumers trust recommendations from friends and family over all other forms of advertising.
• It helps increase website traffic. Companies that incorporate social sharing buttons and optimize content for social media platforms can drive significant traffic to their websites. The twist is that that phenomenon isn’t just relegated to the consumer realm. Research from IDC has found that 75% of B2B buyers rely on content found on social media platforms to make purchase decisions, which shows the power of social sharing in pushing website visits and conversions. For instance, HubSpot uses strategic content sharing to drive traffic to their informative blogs and other resources.
• It can improve SEO. The impact on search-engine ranking is indirect, but it’s there. When you share your web content on social platforms, it gets exposed to a wider audience and can increase backlinks, which are a big part of SEO. Ultimately, the more people visiting and engaging with your site’s content, the more those positive user signals benefit your search rankings. A great example is Airbnb, which creates engaging blog content and shares it on social media, creating backlinks and boosting their SEO.

What Factors Can Influence Social Sharing

When you understand the factors that influence social sharing, you can create content that resonates more effectively with your audience.

• Emotional appeal: If your content evokes emotions like joy, surprise, anger, or inspiration, it will likely be shared more frequently. A study conducted by Fractl found that positive emotions are more likely to drive sharing on Facebook than negative ones, with awe being the most powerful emotion associated with sharing. As an example, Starbucks’s Instagram posting promoting a short clip of its video story about former NFL player and wounded veteran trainer David Vobora snagged over 50,000 shares.
• Practical use: Content that offers practical value or solves problems is highly shareable. Tips, tutorials, and how-to guides can be widely shared because of their practical usefulness. An example is IKEA’s posts on DIY home decor ideas using their products, which are shared widely for their practical utility.
• Visual appeal: Compelling images or videos in your content tend to get high engagement and sharing rates. Data collected by Buffer showed that visual content is 40 times more likely to be shared on social platforms than other content types. National Geographic, for example, gets high shares for their breathtaking visual content on Instagram.

How to Leverage Social Sharing in Your Digital Marketing Strategy

Incorporating social sharing into your digital marketing strategy effectively requires that you work the tactics that make your content shareable and engaging to your audience.

1. Create shareable content. There’s no need to spam social media with any content that’s less than first-rate. Companies should focus on creating valuable, engaging, and easy-to-share content that incorporates elements like visuals, emotional appeal, or practical utility. Using storytelling techniques, user-generated content, and incentives for sharing can drive the activity significantly. For example, Coca-Cola’s “Share a Coke” campaign encouraged customers to share their personalized Coke bottles on social media, driving considerable user-generated content.
2. Encourage engagement. Engaging with users through comments, likes, and shares can stimulate social sharing. Companies can start conversations, ask questions, and prompt users to share experiences to drive participation and increase the chances of sharing. Prime Video does this by creating something of an insider mystery by posting scenes on Facebook from programs in its channel that it doesn’t identify. In this way, Prime Video gets in-the-know fans who recognize the characters sharing the posts—some up to 2000 times.
3. Leverage influencers. When you partner with influencers who have strong followings, you can expand the reach and impact of sharing. According to a study by Linqia, 39% of marketers said they planned to increase their influencer marketing budgets in 2023, testifying to how much they value the influencer factor in their strategies. Fashion brand Daniel Wellington, for instance, has achieved massive success by leveraging influencers to share their products on Instagram.
4. Use social share buttons. This simple detail—which many companies overlook—lets your users share your content to their relevant networks in one click. When you integrate share buttons into your websites, blog posts, and email marketing campaigns, you enable users to share your content easily and seamlessly. On all of its website content, leading media company BuzzFeed displays a line of six social share buttons, making it easy for users to share their articles, quizzes, and videos.

When you understand what influences social sharing and incorporate strategies to leverage it, you can harness the power of the share to drive your marketing objectives more effectively. We’re still evolving marketing strategies two decades into the social media age, and sharing remains a vital tool in your box. It’s still key to connecting with your target audience in a meaningful way that can align with your objectives.

Of course, optimized content management is essential to increasing shares in your social media marketing strategy. You get an edge on your competitors when you use dlvr.it to automate your content management and posting capabilities. Learn how dlvr.it can help you take your share numbers to the next level.

The post 4 Ways to Leverage Social Sharing in Your Marketing Strategy appeared first on dlvr.it | blog.

Find an appropriate platform for your social media calendar

Interestingly, there are many platforms that offer free calendar applications. Of course, the most popular is Google, which offers a free calendar application with its normal application suite. If you prefer going outside Google, there are many others that you can use, normally with any free or paid email platform. Microsoft outlook, for example, offers a free calendar application with its software. There is also a free calendar application with any of Microsoft’s email products.

If you are working with a team of individuals, the best calendars to use are shareable calendars. Google makes this quick and easy to share. Fortunately, it is also very easy to set up these calendars.

Make a list of posts that you would like to distribute

Once you have your application selected, make a list of stuff that you would like to distribute. These could be blog posts, carefully curated third party content, or news events. Anything you would like to post on your social media accounts should go into your social media calendar. I recommend planning as far in advance as possible, so that your calendar is set up far in advance and doesn’t require much work to implement.

This list is vital to the success of your planning process. When you’re making this list, I recommend organizing this list into categories. This will make your calendar planning easier when you’re trying to figure out what is posting and when.

Categorize your social media calendar

Your social media calendar should be organized by a few different factors.

1) Social Media Platform

First, you need to determine which social media platforms you wish to use. Do you want to use Twitter, Facebook, Tumblr, LinkedIn, etc? Once you have figured out which platforms you want to use, enter your social media platforms on your social media calendar. Use corresponding entries with which dates you are going to post. I also highly recommend color coding each social media platform. This will make reading your calendar much easier for your team.

2) Type of post

Once you have figured out which platforms you wish to post to and when, you will need to enter your posts into entries. You can use the general categories you worked out in your list. For example, if you are a realtor and want to post 3 times a day to Facebook, you can place 3 entries on your calendar for Facebook and enter the categories into these timeslots. You may want to post a listing twice a day, and post real estate news on one of these entries. Enter these categories onto your calendar.

3) Assign these to your team, or enter them into your toolbox

If you are working with a large team, you may be able to assign a team member to work with specific social media platforms. However, in many cases, this is a time wasting effort. There are many tools out there intended for this specific purpose. You are able to enter your posts into a calendar and simply monitor the tool for disconnects. Check out our list of top Social Media Automation tools for assistance in accomplishing this. Of course, dlvr.it is also a great tool to use to establish this calendar. The tool will allow you to schedule up to 150 posts at a time in a calendar for each of your social media accounts.

4) Establish analytics to check the progress of your social media strategy

The best method to determine if your strategy is working is to establish some variety of analytics. Analytics will report back how many unique visitors you’ve had to your site, and how they got there. Analytics also determine a larger variety of factors that you may need to know about. For example, general geographic data for your viewing audience. This may matter if you’re targeting a certain location. If your social media strategy is working during certain times, and not during others, you may want to re-evaluate when you’re posting.

There are many schools of thought as to when to post for most effective viewership, and our take on it is available to view our recommended social media posting times. Your viewership may also depend on the industry in which you market. Some audiences are more active than others during certain times. For instance, if you are marketing to new parents, you may want to post at times that a mom would have time to check her Facebook. Our article regarding best posting times talks about specific social media posting times and how they will impact your social media presence.

Make sure to monitor your engagement

Keep an eye on your Facebook, Twitter, LinkedIn and other accounts. These accounts will tell you more than any other study. Your audience is either responding or not responding. Analytics will tell you how many clicks you have and how many people are accessing certain articles, but it will not tell you how well your audience is responding. Determining the engagement of your audience is key to making sure that your strategy is working, or if you need to adjust.

Check your comments, your likes, and your shares on these pages. The higher the numbers, the more you know your strategy is working. If these numbers are looking lower than you’d like, adjust! Take a look at your calendar and cross-reference this with your analytics. These numbers will tell you if you’re simply posting at the wrong times, or if there is something in your content that is not resonating with your viewing audience. In the end, the best method to reach your audience optimally is through trial and error. Test and re-test and test again. You will find the appropriate mix of what works for you and you’ll find your happy medium.

It is certainly best to test the tools in your toolkit. Make sure to take a look at the analytics in your toolkit as well and make sure that you’re benefiting from them. Take a lesson from others and study their behaviors. If you work in a similar industry, take a hint from those who may have made mistakes and learned from them.

And as always, happy posting!

The post The Best Way to Free Up your Time using a Social Media Calendar appeared first on dlvr.it | blog.

Why do I need a mission statement?

Your mission statement defines who you are as a company. It tells your customers what matters to you. Your mission statement presents how you conduct business and where your boundaries lie. If you want to define your important traits to your customers, a mission statement is vital. But how do you create a great one that explains who you are? I have found some great examples of mission statements that will impress even the most jaded of us.

Amazon

“We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.”

Amazon is one of the most popular companies for online selling. I can’t tell you how excited I was on Amazon Prime Day this year when I wanted a great pasta machine. Amazon has defined themselves as the place to go for anything that you need for any job in the house. Not only are they great at being in the online shopping business, but they have branched out into same day deliveries, retail, and food.

How does this relate to their mission statement?

Ask anyone who uses Amazon and they will tell you that Amazon is by far the most convenient method to obtain anything you need cheaply and quickly. So, they’ve accomplished the goal of making their consumers happy, but also have succeeded at making enterprises happy with their server offerings. Content creators have the ability to publish Kindle Books on their website as long as they are properly formatted. Sellers enjoy benefits of great listings, needing very little to create attractive postings. In short, everything that Amazon does conforms to their model of making people happy.

Honest Tea

“Honest Tea seeks to create and promote great-tasting, healthy, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our recipes, with sustainability and great taste for all.”

Honest Tea is a great, healthy tea that comes in a huge variety of flavors. Their teas are available in many retail locations. Here in Portland, we drink Honest Tea all the time, and it is fantastic. Honest Tea conforms to their mission statement by making sure that they source ingredients from the best locations, make great tasting products, and keeping it healthy. Not only do they seek to improve the lives of their customers, but they also seek to improve life for their vendors.

TED

“Our mission: Spread Ideas”

TED has one of the simplest mission statements out there, but they use it to drive their mission no matter what. Whether it is a lecture about science, a poignant talk about a comedian’s origin, or someone explaining mental health, TED finds ways to make sure to spread ideas no matter the subject. Their talks are performed by professionals and advocates who have expertise in a huge variety of subjects. Not only does TED provide information, but they also provide a platform for people to tell their stories. Stories of abuse or trauma not only help the community at large, but also provide healing for those who experienced the trauma. TED not only provides information, but also provides life changing calls to action.

Zappos

“To provide the best customer service possible.”

Zappos has a very simple mission statement. They are interested in making sure that their customers receive the best experience possible. While this is, of course, something that every company strives to achieve, making it the focus of their company makes it the center of their strategy in this competitive marketplace. Zappos operates in a market where there are many options and has maintained their status, despite their competition in this space.

Facebook

“To give people the power to share and make the world more open and connected.”

I would be remiss to exclude a company that embodies the modern experience of humanity. Most adults are on Facebook, leaving it a veritable cornucopia of marketing bliss. But Facebook has their own mission too. Their mission is to make sure that people are connecting at fundamental levels. Sharing their lives is a huge part of the Facebook experience. Not only are people able to share their daily activities, but they are also able to truly tell their own stories. Some people need a platform outside of places like TED to tell their stories, and Facebook provides this platform.

Discovery Media

“To satisfy curiosity and make a difference in people’s lives by providing the highest quality content, services and products that entertain, engage and enlighten.”

Discovery media is known for its high quality content like Mythbusters, The Deadliest Catch, and Dirty Jobs. Many of us are huge Discovery Channel addicts for a very good reason: Discovery tells the stories of those who make our lives better. They dedicate their time to creating programming that informs their viewers while simultaneously entertains those same viewers. Their mission statement dictates their entire programming schedule.

What do all of these mission statements have in common?

All of these mission statements are not only intended to inform the consumer of their intention, but also to guide their activities. They not only provide the what of the company, but the why. TED wants to spread ideas. That is the what and the why of their mission. They want to spread information and knowledge, and their entire company structure revolves around this. All of these companies have that in common. They use their mission statements to educate not only their consumer, but also their employees. The best companies lay out a strategy surrounding the mission statements that they have outlined, and adhere to that plan completely and strictly.

Of course, remember that you need to include all of these messages in any marketing that you do. It is vital to your message to keep the consumer engaged and focused, and what better method to keep your consumer engaged than to center it around why you do what you do. Your bio is a great place to include this mission statement.

The post Creating a Valuable Mission Statement to Brand your Message appeared first on dlvr.it | blog.

Learning how to make a GIF

Creation of a GIF can be accomplished in many ways. The Adobe Photoshop suite will allow you to create GIFs with a set of steps, but there are also many web tools that will permit GIF creation with a few simple steps. Fortunately, there are many applications that can help you create these GIFs and do not cost anything to operate and don’t even require an installation on your computer.

GIFPAL

GIFPAL is a tool that is web based and provides quick and easy GIF creation. GIFPAL will allow you to use your webcam to capture images, or will let you upload already existing photos. Don’t know where to start? No problem! Our friends at GIFPAL have provided links to YouTube tutorials made by some resourceful users. Not only does GIFPAL allow you to create quick and easy GIFs, but it also allows you to draw on and adjust images within your GIF with a few simple mouseclicks. Learning how to make a GIF couldn’t be faster or easier.

imgflip

imgflip is a tool that can help you create both GIFs and memes of your very own. You can upload your own images, link to web images, or link to a YouTube video to create your GIF in this easy to use tool. If you can’t think of any videos to use or images to link, imgflip has suggestions for you to choose that are currently trending. imgflip supports a host of video formats, which includes mp4, wmv, mov, and many others. The downside to this service is that the free version of this service doesn’t offer unlimited upload capacity if you are trying to upload a longer video to edit into a GIF. You are limited to a 35MB file for free GIF creation.

Giphy

Giphy is one of the most popular creation tools for GIFs. This tool already hosts a huge collection of GIFs that are available for use on Social Media accounts. Giphy is a completely free service that has a host of content available to search and share. Not only can you search and share, but by creating an account, you can upload your own images and create your own GIFs that you may keep private until you choose to share them. Of course, as with everything, there are limitations. Giphy will only allow a maximum file size of 100MB and only accepts about 4 video formats as uploads. However, as a web based application, there is no necessity to install any bulky programs on your computer, and with a built in Facebook and Twitter integration, you don’t have to download any files to your computer.

EZGIF

EZGIF is an online image editor and GIF creator. This is an application that helps you to trim and edit your GIFs to appeal to the widest range of users. This toolset is essentially combining the best of all worlds to bring you an all-in-one solution for photo trimming, cropping, resizing, and even more! The toolset includes optimization tools and conversion tools. It is 100% free, but will only allow you to process 60MB worth of video at once, and cannot host these images. Because this tool cannot host your images, you will need to make sure to download any GIFs you create in the tool before you close the page or shut down your computer.

makeagif

makeagif is a web based tool as well. This tool sports many easy to use features that will allow you to inform the tool as to what you’re creating before you even start. The site has tiles that will allow you to upload a video to create a GIF, search YouTube for video to create a GIF, or even use a cool video from Facebook to create a GIF. Our friends at makeagif also allow you to create an account to host your GIFs. That’s right! No need to use up valuable hard drive or server space with large image or video files. You simply create an account with makeagif and they will retain your GIFs for you. Like Giphy, they also have a large database of popular GIFs as well that you can use for your posts.

MemeCenter

MemeCenter is a GIF creator that provides a very barebones suite. However, it is probably the easiest to use tool in the entire bunch. Because it is so simple, there is very little learning curve that occurs with this tool. MemeCenter also allows your GIF or meme to be shared by others, turning you into an amateur GIF artist in mere minutes. If your GIF is intended to spread your brand, this is more than you could ask for. If your memes or GIFs become popular, they will be featured. Get a featured GIF and you’re simply marketing for free on MemeCenter’s website.

Wrapping it up

So, why would you create a GIF? Because you want your audience to relate to your message! Your message will be so effectively communicated with this format that you will see more and more individuals connecting with your brand. Not only are you able to communicate, but if your GIF becomes popular, you can market at no cost. Remember that these aren’t the only tools for the job. There are so many tools out there, but these are by far the best that we’ve encountered. And remember, dlvr.it can pick up your blog posts and Twitter posts and share your GIF to the furthest corners of the internet.

The post How to Draw a Crowd Using FREE GIF Creators appeared first on dlvr.it | blog.

How does psychology apply to marketing?

Before we understand sales psychology, we must understand basic psychology. Many theories talk about how people work and operate in their daily lives, but a few basics relate to how people prioritize needs, how they respond to stimuli, and how our background as human beings makes us look at the world.

What general theories can apply to sales psychology?

1 – First, prioritization of needs. The psychologist named Maslow created a hierarchy of needs. Reading the graphic b helps us understand Maslow’s hierarchy. People basically need to satisfy the need for food and water before they can move on to things that will make them feel loved and appreciated. Once these needs become satisfied, people will seek out options that will satisfy their needs to feel good about themselves.

2 – Now, to move on to how our minds respond to stimuli. Many individuals are familiar with the work of B.F. Skinner and may not realize it. Skinner came up with the idea that we can be trained to complete certain actions if certain stimuli are present by either reinforcing the behavior or punishing the behavior. This is known as operant conditioning. This idea has been reinforced in the marketing world for a long time yet to come, but we will put this together with Maslow’s work a little bit later.

3 – Finally, we need to discuss how our background as humans makes us look at the world. Our history as organisms comes from evolutionary changes. This much is certain. This means that we have a very developed sense of what matters in the world. Specifically, what will cause us harm, or what will make us happy. Our evolutionary background activates impulses that help us recognize threats. This threat response tells us either we need to flee or we need to fight. This is a fight-or-flight response. This evolutionary background also makes it so that we preserve energy in the face of obstacles. We want the shortest distance between ourselves and success.

What does any of this have to do with sales psychology?

Easy! All of these theories point to the idea that you have to satisfy certain impulses anytime you want to sell something to an individual. You need to reinforce that Maslow’s hierarchy of needs is somehow being met, you must reinforce the behaviors that have likely already been reinforced, and you must make it as easy as possible to achieve a purchase. Let’s put this into some actionable responses.

1. Satisfy the hierarchy of needs

Make sure that your product is presenting a benefit to your consumer. Whether it be to make them feel better about themselves, to help satisfy their security and safety needs, or to make them feel wanted or loved. For example, if you are selling software, convince your customers that your software will help them make their jobs more secure, or keep their financial information secure. If you’re selling flowers, show how your product is the best product to make them feel loved and wanted. Selling a service like legal services requires selling the idea that your security needs actively matter to you.

You can sell any product with the idea that it meets Maslow’s hierarchy of needs. An excellent case study of how to do this is an ADT ad that convinces a little boy that his home is free of supernatural intervention. ADT successfully not only markets to the safety and security needs of the parents but also manages to sell to the esteem needs of the family. By convincing the parents that the child is safe, they know that their loved one is safe and gives them a sense of esteem about keeping their child safe.

2. Instill a sense of reward in your consumers

This is definitely not the first time that you’ve heard this, but a sense of reward in your customers is essential to them partaking of your product or services. Not only is a sense of reward essential, but a sense of punishment may not be harmful. We see this often with cellular phone ads. Cellular companies use techniques very reminiscent of operant conditioning in their advertising.

You will recall seeing many a cellular phone commercial providing a price to their customers. These companies also knock the competitors for their lack of network coverage or lack of speed. This instills a sense of reward by indicating that you’ll get better speeds with them. It also instills a sense of punishment because you will be punished by slower speeds and worse coverage by staying with their competitors.

3. Make it as easy as possible to get your product

Because we are creatures who value time, we do not want to waste time messing around with a website. Try to make it very simple to find where to get the product or service. Make your checkout process friendly and inviting, and avoid the big red button. Instead, try soothing colors that still catch your attention like teal or bright blue.

In dlvr.it‘s case, a simple color change to the checkout button made a huge difference in sales. The button changed from blue to teal. It is interesting how small changes can appeal to the consumer. Remember to put yourself in your customer’s shoes and figure out what will draw the most attention.

Wrapping it all up

I know we got a little bit technical in this post, but the essence of marketing is to make something essential for your customers. Make it so that their lives are easier. Sales psychology is all about applying common psychological theories to your sales practices. While these may only be a few theories, they are widely accepted theories and will help you understand your consumer much better. Remember that once you refine your posts, you can automatically share them with a number of tools. Check out our blog post to discover the top social media automation tools.

We have published many articles in the past about writing great blog content. Check out our articles with more write great blog content or find out how to boost traffic with evergreen content.

The post Sales Psychology and How Marketing Fits In appeared first on dlvr.it | blog.

As of May 1, 2015, RSS Graffiti will no longer be available on either a free, or paid, basis to power Facebook automation for you.

But, here’s the good news:

Best RSS Graffiti Alternative

If you are in the market for a RSS Graffiti replacement, please accept this as your personal invitation to check out dlvr.it. We would love to have you.

We not only have smart automation to Facebook but also to Twitter, LinkedIn, Google+ and more. We also have a smart auto-scheduling and buffering of posts.

We encourage you to explore what dlvr.it has to offer. Setting up a dlvr.it account is quick and easy. We offer both FREE and paid plans. We put together a list of questions we have been receiving from RSS Graffiti customers looking for alternatives.

1. What social networks does dlvr.it post to?
2. What are dlvr.it’s features?
3. How do I set-up Facebook?
4. How much does dlvr.it cost?
5. Can I add a Facebook profile and page?

dlvr.it 3 main areas of focus:

• RSS to Social: We continuously monitor your news feeds and RSS enabled web sites and automatically share new content to your socials.
• Scheduling: Queue up content wherever you find it with our browser extension. We’ll share it to your socials on an optimized schedule.
• Promote: We boost your website traffic and leads by distributing your blog posts to search, social, mobile and local media.

If you have additional questions, please visit our support forum or feel free to contact us. You may also enjoy our tips on optimizing Facebook posts.

Don’t take our word for it. We serve nearly 600,000 customers every day. Here is what a few of them have to say:

Favorite Tweets by @dlvrit

Other RSS Graffiti alternatives:

• Twitterfeed
• Post Planner
• Hootsuite

The post Looking for a RSS Graffiti Alternative for Posting to Facebook? appeared first on dlvr.it | blog.

In a previous blog post, we discussed in-depth the many benefits of adding a hashtag to a post. What started with Twitter has now spread to Facebook, Google+, Google Search, and Instagram. The research clearly shows that when you include hashtags in social media posts, engagement rises. For example, Twitter cites, “Tweets with a hashtag can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.”

With such a powerful way to share better, and add context and conversation to your social media posts, why do only 40% of tweets have hashtags?

Automatically Generate Hashtags for Headlines

There are likely many reasons why tweets don’t contain hashtags. But, the lack of feature-rich tools that add them shouldn’t be one! At dlvr.it, our goal is to provide our users with a robust set of easy-to-use tools to make content sharing easy and efficient.

We created two hands-free methods to include hashtags before the content reaches your social media feeds. You will find these two features extremely useful, especially to automatically add hashtags in each social media post.

Tool #1: Find and Replace

The ‘find and replace’ tool is helpful to manage which exact keywords you can turn into hashtags.

‘Find and Replace’ is a great option to use when you are establishing brand recognition with particular keywords or phrases. It’s also a good choice when you want to control precisely the keywords or phrases that automatically transform into hashtags. It quickly creates custom headlines when auto-posting with RSS-to-social. You can find this feature in the Source Editor in your dlvr.it account.

In the example below, I turn any mention of “Small Business” in the title of a blog post into the hashtag “#SmallBusiness” before it reaches the social feed.

You can see on the left how the social media post appears without Find/Replace. The image on the right displays how the update will look with a keyword converted to a hashtag.  The outcome of Find and Replace looks and works the same way on any social network that supports hashtags.

Tool #2: Auto-hashtag Placement

This tool turns category fields into hashtags.

When you update your blog, you likely categorize each blog post. When you do, that information is passed along in the blog’s RSS feed. dlvr.it uses the feed to update your social media network. dlvr.it turns the category field in the RSS feed into a hashtag. You have several options for where you want the hashtag to be placed in the social media update:

• before the headline
• in the headline (inline)
• after the headline

If you choose the “Inline” hashtag placement, dlvr.it says, if any category (from your blog category field) matches a word in the headline, replace it with #CategoryName. In the example below, a category from our blog “Social Media” was found in the headline and automatically converted into a hashtag within the headline.

In one final example, the option “After post content” was selected. The category field detected was “Content Optimization” and it automatically turned into the hashtag “#Content Optimization.”

If you are one of the 60% not including hashtags in your social media updates, hopefully, we’ve shown you how to:

1. Increase the presence of hashtags
2. Raise your social media post engagement

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Let us know what you think about hashtags in the comments below.

The post How to Convert Headline Keywords into Hashtags appeared first on dlvr.it | blog.