If you’re a content creator, entrepreneur, or digital marketer, you already understand the power of repurposing content—and knowing how to share a YouTube video to Instagram is one of the smartest ways to do it. YouTube is perfect for long-form videos and in-depth tutorials, while Instagram thrives on short, visually compelling content that grabs attention fast.

So, why not get the best of both worlds?

In this guide, we’ll walk you through the process step by step. Whether you’re turning a YouTube clip into a Reel or posting a longer video to your feed, this guide will help you repurpose content with ease, grow your audience, and make the most of every video you create.

Why Share YouTube Videos to Instagram?

Before we dive into the how-to, let’s talk about the why. Sharing your YouTube videos to Instagram is more than just reposting content—it’s about making your videos work smarter, not harder.

Here’s what you gain by sharing your YouTube videos on Instagram:

More Exposure

Each platform has a slightly different audience. Sharing your YouTube content to Instagram helps you tap into new potential followers—people who may love your content but never visit YouTube.

Content Efficiency

Creating a high-quality video takes time and effort. Repurposing it across platforms lets you maximize your return without doubling your workload.

Higher Engagement

Instagram Reels and feed videos get great traction—especially when the content is clear, helpful, or entertaining. A good YouTube video can generate even more engagement when edited slightly and shared as a Reel or Post.

Consistent Branding

Staying active on multiple platforms keeps your content fresh and your brand visible. The more often people see your content, the more likely they are to engage or subscribe.

Drive Traffic Between Platforms

A well-crafted Instagram caption can guide followers directly to your YouTube channel—boosting subscribers and increasing video views.

Use a tool like dlvr.it to send Instagram users straight to your latest YouTube video. Update the link each time you post a new video to keep your content just one tap away.

How to share your YouTube Videos on Instagram

Now that you know why sharing YouTube content on Instagram matters, let’s walk through exactly how to do it.

Let’s get started with downloading your video from YouTube.

Step 1: Download Your YouTube Video

To get started, you’ll need the YouTube video saved on your phone or computer. Here’s how to download it directly from the YouTube mobile app:

How to Download from YouTube:

1. Open the YouTube app

2. Tap your profile icon (bottom right)

3. Select Your Videos

4. Find the video you want to download

5. Tap the three-dot menu next to the video

6. Choose Save to device

Tip: If the video is a YouTube Short, it may include a watermark once downloaded.

Your video will now be saved to your camera roll, ready to upload to Instagram.

Let’s explore the different ways to post it to Instagram:

Step 2: Choose the Right Way to Share on Instagram

Depending on the video’s length and orientation, you can share it as a Reel or a Feed Post.

Option A: Share as an Instagram Reel

Instagram Reels are ideal for short, vertical clips—and Instagram’s algorithm loves them. If your video is under 3 minutes and in portrait format (9:16), Reels are your best bet.

How to Share a YouTube Video to Instagram Reels:

1. Open the Instagram app

2. Tap the ‘+’ icon at the bottom of the screen

3. Select REEL

4. Upload your downloaded video

5. Trim the clip (optional)

6. Add text, stickers, music, or effects

7. Write a fun, informative caption

8. Add hashtags, tags, and location (optional)

9. Tap Share

Instagram Reel Requirements:

• Max length: 3 minutes

• Format: Vertical (9:16)

Pro Tip: Use your caption to guide people to the full video on YouTube.

Example: “Want the full tutorial? It’s up now on my YouTube channel – link in bio!”

Option B: Share as an Instagram Feed Post

If your video is longer than 3 minutes or in horizontal (landscape) format, don’t worry—a Feed Post is the better fit.

How to Share a YouTube Video to Instagram Feed:

1. Tap the ‘+’ icon in the Instagram app

2. Select POST

3. Choose your video from your phone’s gallery

4. Edit, trim, or apply filters (optional)

5. Add a caption with hashtags and a call-to-action

6. Tap Share

Feed Post Requirements:

• Max length: 60 minutes

• Format: Any orientation (landscape, square, or vertical)

• Option to upload as a single video or carousel (up to 10 clips)

What to Include in Your Instagram Caption

Captions are powerful. Use them to give context, highlight key takeaways, and direct your audience to your YouTube channel.

Example Caption #1:

Behind-the-scenes of my latest YouTube video!
Want to see the full version? Head to my YouTube—link’s in bio!

Example Caption #2 (Hashtag Style):

#YouTubeTips #InstagramMarketing #ContentCreator #ReelLife

Tip: Mix your captions—use engaging text first, then follow with hashtags to increase discoverability.

Quick Recap: How Do You Share YouTube Videos to Instagram?

Download the video from YouTube
Share as a Reel (short/vertical) or Feed Post (long/landscape)
Customize with effects, captions, and hashtags
Include a call-to-action
Keep your link in bio updated (use dlvr.it or a similar tool)
Post and engage!

Related: Looking to maximize your Instagram presence? Check out our complete guide to using Instagram: How to Post to Instagram – The Ultimate Guide

Final Thoughts

If you’ve been wondering how to share a YouTube video to Instagram, now you’ve got a clear roadmap. It’s one of the easiest ways to extend your content’s life, reach more people, and build brand consistency across platforms.

Whether you’re just getting started or ready to scale, this simple cross-platform strategy can help you grow smarter—and faster.

The post How to Share a YouTube Video on Instagram appeared first on dlvr.it | blog.

Start With What You’ve Got: Instagram and Tik Tok In-App Editors

Your best bet might reside in your Instagram and Tik Tok accounts themselves. The in-app editors of Instagram and TikTok can be powerful tools as you build your brand. Instagram’s in-app editor offers a convenient array of intuitive tools right where you need them, enabling you to create and publish content swiftly. It’s got features like a vast audio library, diverse stickers, and VR filters, so it’s designed for speed and ease, which lets you jump on trending topics that can engage your audience.

TikTok’s editor is a pretty creative resource as well. Its user-friendly interface helps you simplify your video content creation process, giving you time to potentially post multiple times a day. With unique effects, easy-to-add soundtracks, and a range of filters, TikTok’s editor enables you to craft videos that resonate with your audience.

Both editors streamline your process and help ensure that your videos align with the latest social media trends, which can make them indispensable to your digital marketing arsenal.

Four Free Video Editing Apps for Social Media

1. Canva sports a versatile, user-friendly video editing app as part of its web-based graphic design toolkit, with a drag-and-drop interface that makes it accessible to users of all skill levels.
Benefits:

• Wide range of customizable templates for social media
• Intuitive design tools for adding text, animations, and branding elements
• Huge library of free images, videos, and music tracks
• Easy sharing and downloading options for various social media platforms

2. InShot is a popular downloadable choice for quick and effective video editing. It offers a suite of tools that are designed for social media content, specifically Instagram and TikTok. InShot also features a Pro Unlimited subscription tier for access to premium editing features
Benefits::

• User-friendly interface for trimming, splitting, and merging videos
• Rich collection of filters, music, and sound effects
• Speed control for creating dynamic video effects
• Aspect ratio adjustments suitable for different social media platforms

3. CapCut stands out for its comprehensive editing features that let you create professional-looking videos quickly. The downloadable app also features a text-to-speech function that’s compatible with nearly 93 languages, along with an encrypted secure editing environment.
Benefits::

• Advanced editing options like frame-by-frame trimming and merging
• Extensive library of music and sound effects
• High-quality filters and effects, including Chroma Key
• Easy export and sharing options for social media

4. Adobe Express (formerly Adobe Spark) offers quick and efficient video editing solutions that help you create impactful social media content on the go.
Benefits::

• Streamlined interface for fast and easy video editing
• Thousands of professional-looking templates and design assets
• Integration with other Adobe products for enhanced flexibility
• High-quality export options for clear and crisp video output—plus instant GIFs

Four Paid Video Editing Apps for Enhanced Branding

1. Adobe Premiere Rush offers a comprehensive set of editing tools, ideal for marketers seeking advanced control and creative flexibility. Its cross-device functionality can help make your workflow more efficient.
Benefits::

• Multi-track timeline for complex editing projects
• Built-in camera functionality for high-quality video capture
• Extensive collection of motion graphics templates
• Seamless integration with Adobe Creative Cloud services

2. KineMaster is a robust app designed for detailed and professional-grade video editing, offering a wide range of advanced features like color grading, blending modes, animation, and more.
Benefits::

• Multi-layer editing for videos, images, stickers, text, and handwriting
• Instant preview feature for on-the-fly adjustments
• Voice recording and background music options
• Keyframe animation tool for adding motion to layers

3. Filmora is known for its intuitive interface and powerful editing capabilities, making it suitable whether you’re a beginner editor or an expert cutter. It renders video extremely quickly, and sports a very competitive subscription rate.
Benefits:

• Advanced video effects, including filters, overlays, and transitions
• Audio separation and noise removal tools
• 4K support for high-resolution video editing
• Dual timeline for easy navigation and editing

4. Pinnacle Studio is for you if you want a set of precision and professional-level editing tools, with sophisticated features for high-quality video production.
Benefits:

• Precise frame-by-frame editing with a timeline-based interface
• 360-degree video editing capabilities.
• Wide range of effects, transitions, and templates
• Multi-camera editing for combining footage from different sources

How Social Media Automation Can Be Part of the Mix

Integrating video editing with social media automation represents a strategic approach to amplify your brand. The synergy between refined video content and automated social media scheduling can help you take your online presence to the next level. When you use automation to schedule and distribute your video content, it ensures consistent engagement with your brand and helps extend your reach to your target audience. Automation platforms like dlvr.it let you schedule posts at optimal times to help you maximize your brand’s visibility. This combination of simple video editing and automated posting both streamlines your content creation process, and leverages analytics to understand your audience’s preferences, which can help you produce more targeted and effective campaigns. Ultimately, this integration is key to building a strong digital footprint, driving engagement, and fostering brand loyalty.

The Bottom Line

Establishing a good, quick video editing workflow can be essential to executing on your video marketing strategy. When combined with the efficiency of social media automation well-crafted videos represent a formidable tool for boosting your brand presence and engagement.. Using an agile video editing app can help you produce content that resonates with your audience, tells your brand’s story effectively, and stands out in the crowded social media space. When you add strategic scheduling and automation to the mix, you ensure that your content reaches the right audience at the right time, making video editing an indispensable part of your social media marketing strategy. Learn how dlvr.it can help you boost your video strategy on your social media platforms.

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