As more people explore Threads, it’s important to understand how Threads is different from Instagram and how each platform fits into your social media strategy. Whether you’re sharing visuals or sparking conversations, knowing the difference between Threads and Instagram will help you make the most of both.

Let’s break it all down in a friendly, easy-to-digest way.

Instagram: The Visual Storyteller

Instagram has long been the go-to app for visually driven content. Whether you’re snapping selfies, filming Reels, or building a brand with a curated feed, Instagram is your platform.

Key Features of Instagram:

• Visual Focus: Photos and videos take center stage—with filters, stickers, and editing tools to enhance your content.

• Polished Aesthetic: Many users curate a cohesive visual theme or brand identity.

• Content Variety: Share content through Posts, Stories, Reels, IGTV, or Instagram Live.

• Influencer Hub: Ideal for creators and brands who thrive on visual storytelling.

• E-commerce Ready: Tag products and sell directly through posts.

• Strong Hashtag Game: Hashtags help you reach wider audiences.

• DMs for Connection: Use direct messaging for private chats and content sharing.

Related: Looking to ramp up your Instagram success? Check out our complete Instagram guide: How to Post to Instagram – The Ultimate Guide

Threads: The Text-Based Companion

Launched by Meta in 2023, Threads takes a different approach. It’s designed for quick updates, open conversation, and real-time dialogue—think of it like a microblogging space connected to your Instagram network.

What Makes Threads Unique:

• Text-First Approach: Share short-form text updates (up to 500 characters) for quick thoughts, opinions, or discussions.

• Seamless Instagram Integration: Sign up with your Instagram account—your username, profile picture, and verification badge carry over.

• Public Conversations: Threads is built for open dialogue, reaching beyond just your followers.

• Less Pressure on Visuals: While you can add photos or videos, the focus is on text-based engagement.

• Real-Time Updates: Participate in trending conversations and share timely updates.

• Minimal Visual Customization: Compared to Instagram, Threads focuses less on curated aesthetics.

• No Dedicated Hashtags (Yet): Discoverability tools are still evolving, and hashtags aren’t central (for now).

Threads vs Instagram: Side-by-Side Comparison

Here’s a quick look at the differences between Threads and Instagram:

Threads vs Instagram: Which One Should You Use?

The best platform for you depends on your style, goals, and how you want to connect with your audience.

Choose Instagram if you:

• Love creating visual content (photos, videos, Reels).

• Want to grow a personal brand or aesthetic.

• Engage in influencer or visual marketing.

• Need e-commerce tools to sell products.

• Thrive in curated, polished environments.

Choose Threads if you:

• Prefer sharing quick thoughts or engaging in text-based conversations.

• Want to participate in real-time discussions and trending topics.

• Appreciate less pressure to post “perfect” visuals.

• Already have an Instagram audience and want to deepen that connection.

• Like the idea of digital microblogging or Twitter-style interactions.

Pro Tip: You don’t have to pick one! Use both platforms to reach your audience in different ways.

How to Get Started on Threads

If you already have an Instagram account, getting started on Threads is easy:

1. Download the Threads app from the App Store or Google Play.

2. Open the app and select “Log in with Instagram.”

3. Your username, profile pic, and verification badge carry over automatically.

4. Customize your bio (or stick with your Instagram details).

5. Start following, posting, and exploring!

What’s Next for Threads?

Threads is still evolving, with Meta actively rolling out new features based on user feedback. Here’s what we can expect in the future:

• Improved discoverability tools.

• Hashtag integration.

• Enhanced text and media options.

• Greater synergy with Instagram.

Final Thoughts: Threads vs Instagram

While Threads and Instagram are both part of the Meta family, they cater to different content styles:

• Instagram = Visual storytelling, polished branding, and visual-first marketing.

• Threads = Casual, real-time conversation, text-first thoughts, and updates.

Explore both, experiment, and find out what works best for you—or use both together for a well-rounded social media presence.

Looking for an easy way to share your Threads and Instagram posts across platforms?
Check out dlvr.it—a simple tool to automate your social media sharing and save time!

The post Threads vs Instagram: What’s the Difference & Which One Should You Use? appeared first on dlvr.it | blog.

If you’re a content creator, entrepreneur, or digital marketer, you already understand the power of repurposing content—and knowing how to share a YouTube video to Instagram is one of the smartest ways to do it. YouTube is perfect for long-form videos and in-depth tutorials, while Instagram thrives on short, visually compelling content that grabs attention fast.

So, why not get the best of both worlds?

In this guide, we’ll walk you through the process step by step. Whether you’re turning a YouTube clip into a Reel or posting a longer video to your feed, this guide will help you repurpose content with ease, grow your audience, and make the most of every video you create.

Why Share YouTube Videos to Instagram?

Before we dive into the how-to, let’s talk about the why. Sharing your YouTube videos to Instagram is more than just reposting content—it’s about making your videos work smarter, not harder.

Here’s what you gain by sharing your YouTube videos on Instagram:

More Exposure

Each platform has a slightly different audience. Sharing your YouTube content to Instagram helps you tap into new potential followers—people who may love your content but never visit YouTube.

Content Efficiency

Creating a high-quality video takes time and effort. Repurposing it across platforms lets you maximize your return without doubling your workload.

Higher Engagement

Instagram Reels and feed videos get great traction—especially when the content is clear, helpful, or entertaining. A good YouTube video can generate even more engagement when edited slightly and shared as a Reel or Post.

Consistent Branding

Staying active on multiple platforms keeps your content fresh and your brand visible. The more often people see your content, the more likely they are to engage or subscribe.

Drive Traffic Between Platforms

A well-crafted Instagram caption can guide followers directly to your YouTube channel—boosting subscribers and increasing video views.

Use a tool like dlvr.it to send Instagram users straight to your latest YouTube video. Update the link each time you post a new video to keep your content just one tap away.

How to share your YouTube Videos on Instagram

Now that you know why sharing YouTube content on Instagram matters, let’s walk through exactly how to do it.

Let’s get started with downloading your video from YouTube.

Step 1: Download Your YouTube Video

To get started, you’ll need the YouTube video saved on your phone or computer. Here’s how to download it directly from the YouTube mobile app:

How to Download from YouTube:

1. Open the YouTube app

2. Tap your profile icon (bottom right)

3. Select Your Videos

4. Find the video you want to download

5. Tap the three-dot menu next to the video

6. Choose Save to device

Tip: If the video is a YouTube Short, it may include a watermark once downloaded.

Your video will now be saved to your camera roll, ready to upload to Instagram.

Let’s explore the different ways to post it to Instagram:

Step 2: Choose the Right Way to Share on Instagram

Depending on the video’s length and orientation, you can share it as a Reel or a Feed Post.

Option A: Share as an Instagram Reel

Instagram Reels are ideal for short, vertical clips—and Instagram’s algorithm loves them. If your video is under 3 minutes and in portrait format (9:16), Reels are your best bet.

How to Share a YouTube Video to Instagram Reels:

1. Open the Instagram app

2. Tap the ‘+’ icon at the bottom of the screen

3. Select REEL

4. Upload your downloaded video

5. Trim the clip (optional)

6. Add text, stickers, music, or effects

7. Write a fun, informative caption

8. Add hashtags, tags, and location (optional)

9. Tap Share

Instagram Reel Requirements:

• Max length: 3 minutes

• Format: Vertical (9:16)

Pro Tip: Use your caption to guide people to the full video on YouTube.

Example: “Want the full tutorial? It’s up now on my YouTube channel – link in bio!”

Option B: Share as an Instagram Feed Post

If your video is longer than 3 minutes or in horizontal (landscape) format, don’t worry—a Feed Post is the better fit.

How to Share a YouTube Video to Instagram Feed:

1. Tap the ‘+’ icon in the Instagram app

2. Select POST

3. Choose your video from your phone’s gallery

4. Edit, trim, or apply filters (optional)

5. Add a caption with hashtags and a call-to-action

6. Tap Share

Feed Post Requirements:

• Max length: 60 minutes

• Format: Any orientation (landscape, square, or vertical)

• Option to upload as a single video or carousel (up to 10 clips)

What to Include in Your Instagram Caption

Captions are powerful. Use them to give context, highlight key takeaways, and direct your audience to your YouTube channel.

Example Caption #1:

Behind-the-scenes of my latest YouTube video!
Want to see the full version? Head to my YouTube—link’s in bio!

Example Caption #2 (Hashtag Style):

#YouTubeTips #InstagramMarketing #ContentCreator #ReelLife

Tip: Mix your captions—use engaging text first, then follow with hashtags to increase discoverability.

Quick Recap: How Do You Share YouTube Videos to Instagram?

Download the video from YouTube
Share as a Reel (short/vertical) or Feed Post (long/landscape)
Customize with effects, captions, and hashtags
Include a call-to-action
Keep your link in bio updated (use dlvr.it or a similar tool)
Post and engage!

Related: Looking to maximize your Instagram presence? Check out our complete guide to using Instagram: How to Post to Instagram – The Ultimate Guide

Final Thoughts

If you’ve been wondering how to share a YouTube video to Instagram, now you’ve got a clear roadmap. It’s one of the easiest ways to extend your content’s life, reach more people, and build brand consistency across platforms.

Whether you’re just getting started or ready to scale, this simple cross-platform strategy can help you grow smarter—and faster.

The post How to Share a YouTube Video on Instagram appeared first on dlvr.it | blog.

In this guide, we’ll break down everything you need to know—from Instagram Reels dimensions to Story ratios—so you can post with confidence and maximize your engagement.

Why Instagram Reels Size & Video Dimensions Matter

Using the right Instagram video size ensures your content shows up crystal clear and eye-catching. Whether you’re posting to Stories, Reels, or your main feed, optimized specs lead to:

Higher engagement (more likes, comments, shares)
Professional-looking content
Better visibility in Instagram’s algorithm
Seamless playback across all devices
Brand trust and consistency

Instagram Reel Size and Dimensions

Let’s start with Instagram Reels—the platform’s most dynamic video format and a top driver of engagement. If your Reels aren’t sized correctly, you risk awkward cropping, poor resolution, or lower reach. These are the specs you need to get it right:

Spec	Detail
Reels Resolution	1080 x 1920 pixels (vertical format)
Reels Aspect Ratio	9:16
Reels File Format	MP4 or MOV
Reels Max Length	Up to 3 minutes
Reels Orientation	Vertical (full-screen)

Reels Tips:

• Hook viewers in the first 3 seconds!
• Use vertical video and trending audio to maximize impact.
• Add captions and overlays to keep it engaging without sound.

Instagram Stories Size and Ratio

Instagram Stories may only last 24 hours, but they’re a powerful way to connect with your audience in real time. To make sure they show up sharp and scroll-stopping, use the correct Instagram Stories size and dimensions:

Spec	Detail
Stories Resolution	1080 x 1920 pixels
Stories Aspect Ratio	9:16
Stories Image Format	JPEG, PNG
Stories Video Format	MP4, MOV
Max Slide Length	15 seconds (longer videos are split automatically)

Stories Tips:

• Add interactive elements like polls, stickers, and links to boost engagement.
• Save valuable Stories to Highlights to extend their lifespan.
• Design with the safe zone in mind so nothing gets cut off.

Instagram Photo Post Sizes & Aspect Ratios

If you’re posting a static image or carousel, you still need to pay attention to size and orientation. Instagram supports multiple aspect ratios for photo posts, and using the wrong one can lead to poor cropping or quality loss. Here’s what to know:

Format	Dimensions	Aspect Ratio
Square	1080 x 1080 px	1:1
Landscape	1920 x 1080 px	1.91:1
Portrait	1080 x 1350 px	4:5

• Format: JPEG, PNG

• Pro Tip: Keep images at least 600 pixels wide and avoid over-compression.

• Max: 10 photos per post (carousel format)

Instagram Video Post Size & Format

When your video content goes beyond Stories or Reels, Instagram Video Posts offer more flexibility in both duration and dimensions. Here’s how to ensure they upload and display perfectly:

• Max Length: Up to 60 minutes per video post

• File Type: MP4, MOV

• Tip: Carousels allow multiple 1-minute videos, but each video must meet the specs.

Instagram Reel Size Specs Cheat Sheet

If you ever forget a dimension or format, this quick-reference table will keep your posts on point. Save it, bookmark it, or download the free guide below—this is your go-to for Instagram Reel size, Stories specs, and video post formats.

Final Tips for Posting Like a Pro

• Stick to the recommended Instagram Reels size and aspect ratios to avoid cropping or pixelation.
• Use vertical video (9:16) for Reels and Stories to fill the screen.
• Compress wisely: optimize file sizes without sacrificing quality.
• Stay updated—Instagram occasionally tweaks its specs with new features.
• Always preview content before publishing or scheduling.

Want to Automate Your Instagram Posts?

Now that you’re sizing your content perfectly, make sure you’re posting it at the right time—automatically. Tools like dlvr.it make it easy to schedule and share optimized Instagram Reels, Stories, and more across multiple platforms.

Continue Learning: How to Post on Instagram Like a Pro

Want to master the full platform?
How to Post to Instagram – The Ultimate Guide
This companion post covers when to post, how to format content, Instagram Reels vs. Stories, analytics tips, and more.

The post Instagram Reel Size and Dimensions: Perfect Specs Guide appeared first on dlvr.it | blog.

In this guide, we’ll walk you through it all — with an easy-to-follow breakdown of Instagram Story vs Reel, Instagram Reel vs Story, and how each compares to classic Posts.

Let’s dive in!

What is an Instagram Post?

Instagram Posts are the original content format on the platform. They show up in your grid, last forever (unless you delete them), and are perfect for crafting a consistent, beautiful, on-brand profile.

Format & Length:

Posts can be single photos, carousels (up to 10 images or videos), or longer-form videos up to 60 minutes.

Visibility:

They live on your profile and appear in your followers’ feeds — and they can also be discovered via the Explore page.

Engagement:

People can like, comment on, and share Posts. You can also tag users, products, and locations.

Best for:

• Big moments
• Educational content
• Product highlights
• Visual storytelling that fits your grid aesthetic

Quick recap: Instagram Posts are great for curated, lasting content—think weddings, launches, evergreen tutorials, and milestone moments.

Here’s an example of an Instagram post:

 

View this post on Instagram

 

A post shared by smitten kitchen (@smittenkitchen)

What is a Reel?

Now, let’s talk about Reels — one of Instagram’s most powerful tools for reaching new people.

If you’re all about trends, creativity, and viral potential, Reels are for you. These short, engaging videos are made to entertain, educate, or inspire — and they’re highly discoverable.

Format & Length

Reels are vertical videos (1080 x 1920) up to 3 minutes long. You can edit with clips, music, effects, and overlays.

Visibility

Reels have their own tab on your profile and often land on the Explore page — which means more eyes on your content.

Engagement

Users can like, comment, save, and share Reels. Using trending audio and hashtags can supercharge your reach.

Best for:

• Tutorials
• Product demos
• Funny or inspiring clips
• Any content you want the world (not just your followers) to see

Quick recap: Instagram Reels are great for reaching new followers, jumping on trends, and showing off personality or creativity.

Instagram reel:

 

View this post on Instagram

 

A post shared by smitten kitchen (@smittenkitchen)

What is a Story?

While Reels are built for discovery, Instagram Stories are all about connection. They offer a quick, casual way to stay in touch with your followers — and encourage meaningful engagement.

Instagram Stories are your go-to for real-time updates, casual content, and interactive moments with your followers. They’re temporary — which adds to their charm.

Format & Length

Stories are photos or 15-second video clips, often shared sequentially to tell a quick story.

Visibility

They appear at the top of the Instagram app for 24 hours and are visible only to followers (unless saved to Highlights).

Engagement

Polls, questions, quizzes, links — Stories are full of tools to drive interaction. Viewers can also reply via DM.

Best for:

• Behind-the-scenes peeks
• Quick updates
• Flash sales
• Polls and Q&As
• Unfiltered moments

Quick recap: Instagram Stories are great for daily updates, audience interaction, and giving followers a behind-the-scenes peek.

Example of a Story:

Instagram Reel vs Story: What’s the Difference?

So, Reel vs Story — which should you use?

Here’s a side-by-side comparison to help you decide:

Pro tip: Whether you call it Instagram Story vs Reel, Instagram Reel vs Story, or Story vs Reel, the key is knowing your goal: use Reels to grow your audience, and Stories to nurture it.

Related: Check out our How to Post to Instagram – The Ultimate Guide

And What About Cross-Posting?

Now that you know when to use each format, here’s how to make your content work even harder for you: cross-posting.

Sharing your Instagram Posts, Reels, and Stories on other platforms — like Facebook, X (Twitter), Pinterest, and LinkedIn — can take your content even further.

Why cross-post?

• Reach More People: Not everyone follows you on Instagram.

• Boost Engagement: Different platforms = different reactions.

• Save Time: Reuse the content you’ve already created.

• Build Brand Consistency: Stay recognizable everywhere.

• Improve SEO: More links, more visibility, more value.

Pro tip: Use tools like dlvr.it to automate cross-posting, save time, and boost your organic reach.

Final Thoughts: Post, Reel, or Story?

Each format has its strengths:

• Instagram Posts = timeless content + beautiful grid

• Instagram Reels = viral potential + wider reach

• Instagram Stories = personal connection + real-time updates

When deciding between Instagram Reel vs Story, think about your goal:

Want to be discovered? Go with a Reel.
Want to connect in the moment? Post a Story.
Want to build a long-term brand presence? Stick with Posts.

Best strategy? Use all three — and don’t be afraid to cross-post!

Bottom line:

No matter which format you use — Instagram Story vs Reel vs Post — what really counts is showing up consistently and sharing content that resonates with your audience. Keep it real, keep it you.

The post Instagram Reel vs Story vs Post: What’s the Difference? appeared first on dlvr.it | blog.

When you share content consistently on both platforms, you reinforce your message while benefiting from Instagram’s visual-first experience, which often drives higher interaction. Repurposing posts in this way ensures that your audience sees your content wherever they prefer to connect.

How to Connect Your Instagram Account to Facebook

Before you can share a Facebook post to Instagram, you’ll need to link your accounts. You can do this from either app.

Connect Instagram to Facebook from the Instagram App

1. Open the Instagram app and log into your account.

2. Tap the menu icon (three horizontal lines in the top-right).

3. Select Accounts Center under “Your account.”

4. Tap Sharing across profiles → Add accounts.

5. Choose Add a Facebook account and log in.

6. Tap Continue when prompted to enable connected experiences.

7. Follow the remaining steps to confirm the connection.

Connect Instagram to Facebook from the Facebook App

1. Open the Facebook app and log in.

2. Tap the menu icon—bottom right on iOS, top right on Android.

3. Scroll Down and tap Settings & Privacy → Settings.

4. Tap See more in Accounts Center.

5. Select Sharing across profiles → Add accounts.

6. Log into your Instagram account if prompted.

7. Tap Continue and confirm the connection.

Official Meta guide to connecting Instagram and Facebook

How to Share a Post from Facebook to Instagram

Once your accounts are connected, you can easily share Facebook content to Instagram—whether it’s a photo, video, Reel, or Story.

How to Share Image and Video Posts

If you’re wondering how to share a Facebook post on Instagram, follow these steps:

1. Open the Facebook app.

2. Tap the + (plus) icon and select Post.

3. Create your content and attach any media.

4. Tap the Instagram icon and toggle on Instagram sharing

5. Tap Post.

Your content will now be shared to both your Facebook timeline and Instagram feed.

How to Share Facebook Reels to Instagram

Here’s how to share a Facebook post to Instagram when it’s a Reel:

1. Open the Facebook app and tap the + (plus) icon → Reel.

2. Select a video from your camera roll.

3. Add music, text, filters, or effects.

4. Tap Next.

5. Tap Share to Instagram

6. Toggle on Instagram sharing and tap X to close

7. Tap Share Now

Your Reel will be posted on both platforms.

How to Share Facebook Stories to Instagram

If you’re asking how do I share a Facebook post to Instagram as a Story, it’s just as simple:

1. Tap the + (plus) icon and select Story.

2. Choose your photo or video.

3. Add stickers, text, or effects.

4. Tap Share to Instagram

5. Toggle on Instagram sharing and tap X to close

6. Tap Share.

Your Story will appear on both your Facebook and Instagram accounts for 24 hours.

Automatically Share Facebook Posts to Instagram

Once you know how to share a post from Facebook to Instagram manually, you may want to streamline the process with automation.

Infographic: Sharing from Facebook vs. Using dlvr.it’s Automation

See how native Facebook sharing compares to dlvr.it across features like post types, automation, and platform reach.

Use dlvr.it to Auto-Share Facebook to Instagram

With a tool like dlvr.it, you can automatically cross-post all your Facebook content—Posts, Reels, and Stories—to Instagram.

Why use dlvr.it?

• Automatically share Posts, Reels, and Stories

• No need to toggle share settings or switch between apps

• Works with both scheduled and manually created content

• Integrates with third-party tools and websites

• No Meta Accounts Center connection required

Learn more and try dlvr.it

Pro Tips for Smarter Cross-Posting

Maximize your reach and save time:

• Automatically post from your Facebook Page to Instagram

• Connect and manage multiple Instagram accounts

• Manage several Facebook Pages from one dashboard

• Cross-post to LinkedIn, X (Twitter), Pinterest, and Bluesky with dlvr.it

Looking to boost your Instagram success?  Explore our How to Post to Instagram – The Ultimate Guide.

Final Thoughts

Mastering how to share Facebook posts on Instagram helps you build consistency, boost engagement, and simplify your social media workflow. Whether you share manually or automate with dlvr.it, you’ll save time and strengthen your brand presence across platforms.

The post How to Share a Facebook Post to Instagram – The Complete Guide 2025 appeared first on dlvr.it | blog.

Instagram is one of the most powerful platforms for visual storytelling, brand building, and customer engagement. With over a billion active users and a wide range of features, it offers massive opportunities for businesses to grow and connect with their audiences.

Why Posting to Instagram Matters

Posting regularly on Instagram helps you:

Increase Visibility

With over a billion active users, consistent posting puts your brand in front of more people — keeping you top of mind for both current and potential customers.

Showcase Engaging Visual Content

Instagram is a visual-first platform ideal for authentically and creatively sharing your products, services, behind-the-scenes content, or team culture.

Build Trust and Credibility

Featuring customer reviews, testimonials, or user-generated content helps humanize your brand and increases credibility.

Foster Community Engagement

Posting lets you spark conversations, respond to feedback, and develop loyal relationships with your followers.

Quick Stat: 90% of Instagram users follow at least one business, and 70% of shoppers turn to Instagram for their next purchase. Posting regularly keeps your brand visible when it matters most.

Related: Not sure if you should be using Thread or Instagram…or both?: Check out our guide: Threads vs Instagram

Types of Instagram Posts

Instagram offers three main formats for businesses to connect with their audience. Each serves a unique purpose and can be used strategically to maximize reach and engagement.

1. Instagram Feed Posts

Standard feed posts appear on your profile and in your followers’ feeds. These can be single images, videos, or carousels (multiple images/videos in one post).

Best for:

• Building a polished, branded grid
• Sharing product or service highlights
• Posting evergreen content that lasts

Key Features:

• Captions & Hashtags: Add storytelling, context, and discoverability.
• Engagement Tools: Users can like, comment, save, and share your posts.
• Carousels: Share up to 10 photos or videos in a single swipeable post.

Pros:

• Long-lasting visibility on your profile
• Ideal for high-quality visuals and thoughtful captions
• Enhances your brand identity

Cons:

• Content can get buried in the feed over time
• Requires polished visuals to stand out

Quick Stat: Instagram Posts generate 3x more engagement than Facebook content, making them a powerful format for brand storytelling.

2. Instagram Reels

Reels are short-form videos (up to 3 minutes) designed for discovery, creativity, and entertainment — similar to TikTok.

Best for:

• Reaching new audiences through trending sounds and hashtags
• Showing personality behind your brand
• Educational tips, tutorials, or behind-the-scenes peeks

Key Features:

• Trending Sounds & Effects: Boost visibility with audio and filters.
• Explore Page Placement: High-performing Reels can reach far beyond your followers.
• Flexible Editing Tools: Add music, text, cuts, and transitions.

Pros:

• Organic reach is often double that of standard posts
• Perfect for viral, shareable content
• Boosts discoverability among non-followers

Cons:

• Limited time for delivering detailed content
• May require video editing skills to stand out

Quick Stat: Instagram Reels generate 2x more reach than other content formats on Instagram—making them your best bet for expanding your audience and visibility.

3. Instagram Stories

Stories are temporary posts (lasting 24 hours) that show up at the top of your audience’s feed. They’re informal, quick, and highly engaging.

Best for:

• Real-time updates or limited-time promotions
• Sharing polls, questions, or behind-the-scenes moments
• Driving quick actions (clicks, responses, feedback)

Key Features:

• Interactive Stickers: Use polls, quizzes, sliders, and more.
• Story Highlights: Save your best Stories to your profile.
• Direct Engagement: Viewers can reply or react directly.

Pros:

• Encourages daily, casual interaction
• High engagement through quick formats
• Great for testing content or promoting urgency

Cons:

• Disappears after 24 hours unless saved
• Requires frequent posting to stay relevant

Related: Check out our guide to Instagram Post Types – Instagram Reel vs Story vs Post: What’s the Difference?

Quick Stat: Over 500 million people use Stories daily, and 58% say Stories increased their interest in a brand or product.

How To Use These Formats Together

• Use Posts to establish your brand identity and showcase products, services, and evergreen. 
• Use Reels to expand your reach with viral, creative, and trend-based videos.
• Use Stories to engage followers with real-time updates, behind-the-scenes content, and interactive features. 

Pro Tip: Use all three formats together. Post on your Feed for long-term visibility, Reels for discovery, and Stories for quick, casual engagement. When used strategically, these formats keep your brand top of mind across different moments and moods.

Related: Take a deeper dive with our guide to  Instagram Reel vs Story vs. Post: What’s the Difference?

How to post on Instagram

Whether you’re new to the platform or just need a refresher, here’s a step-by-step breakdown of how to post on Instagram — including feed posts, Reels, and Stories.

These instructions will help you learn how to post on Instagram, how to upload to Instagram, and how to post with Instagram for different content types.

1. How to Post an Instagram Feed Post (Image or Video)

1. Open the Instagram app
   Log in to your account.
2. Tap the ‘+’ icon
   It’s located at the bottom center of your screen.
3. Select “POST”, choose your photo or video, then click Next
   Choose an image or video from your phone’s gallery, or tap “Camera” to capture something new.
4. Edit and enhance (optional), then click “Next”
   Crop your content, apply filters, and adjust brightness or contrast.
5. Add your caption and details
   • Write a caption (use hashtags if you’d like).
   • Tag people or add a location if relevant.
6. Tap ‘Share’
   Your post is now live and visible on your profile!

2. How to Post an Instagram Reel

1. Open the Instagram app
   Log in to your account.
2. Tap the ‘+’ icon 
   It’s located at the bottom center of your screen.
3. Select “REEL”, select your video, then click “Next”
   • Upload clips from your camera roll
   • Or record directly in the app using the camera icon
4.  Trim the length of your video (Optional), then click “Next”
   Select the section of video you want to post. Trim off the beginning and end, if you’d like.
5. Edit and enhance (Optional), then click “Next”
   Add effects, text, music, and transitions. Trim clips or rearrange the order.
6. Write a caption and details
   Write a caption (use hashtags if you’d like).
   Tag people or add a location if relevant.
7. Tap ‘Share’
   Your Reel is now published and can appear on Explore pages.

3. How to Post an Instagram Story

1. Open the Instagram app
   Log in to your account.
2. Tap the ‘+’ icon 
   It’s located at the bottom center of your screen.
3. Select “STORY” and choose or capture content
   • Tap the shutter to take a photo or hold for video
   • Swipe up to choose content from your gallery
4. Enhance your Story
   Use stickers, polls, questions, music, or filters to make it engaging.
5. Tap ‘Share’
   Your Story is now live for 24 hours — unless you save it to Highlights.

Best Days and Times to Post to Instagram

There’s no one-size-fits-all answer for when to post — but if you’re wondering how to post on Instagram at the best possible time, this guide offers data-backed suggestions to help you get started.

Your results may vary depending on your audience, industry, and content type. Use this as a starting point and refine with Instagram Insights over time.

Best Days to Post on Instagram

• Monday – A strong engagement day as users catch up after the weekend.
• Wednesday – Typically, the best day overall for interaction and reach.
• Thursday – Afternoon posts perform well as users anticipate the weekend.
• Friday – Great for promotional content and weekend-related announcements.

Worst Days:

• Saturday & Sunday – Engagement often dips on weekends, especially early in the day. However, lifestyle brands and younger audiences may still perform well.

Pro Tip: Wednesday consistently ranks as the best day for engagement across most industries.

Best Times to Post on Instagram

• Early Morning (7 AM – 9 AM)
  Catch users as they scroll before the workday begins.
• Midday (11 AM – 1 PM)
  Lunchtime breaks are a peak window for scrolling and tapping.
• Evening (7 PM – 9 PM)
  Prime time for relaxed browsing at the end of the day.

Why These Times Work

• Morning & Lunch Hours:
  People check their phones during quiet moments — right after waking up or while on break.
• Evening Hours:
  Users are more likely to slow down and engage deeply with content during downtime.

Tips for Finding Your Perfect Posting Window

• Use Instagram Insights: Check when your followers are most active and adjust accordingly.
• Test Different Times: Post at varying times and track engagement to find your brand’s sweet spot.
• Stay Consistent: Posting regularly builds momentum and trust with your audience.
• Tailor to Your Audience: Students might be more active late at night, while professionals are easier to reach during work breaks.

Ultimately, while these general guidelines can help, experimenting and analyzing your audience’s behavior is the key to figuring out the best times to post for your business.

Pro Tip: Use a content scheduling tool like dlvr.it to plan and automate your posts for optimal timing — without needing to log in manually every time.

Instagram Posts – Size and Formats

If you’re wondering how to upload in Instagram without losing quality — or how to make your Reels and Stories look polished — use the following dimensions and specs to ensure your content appears sharp and professional.

This breakdown covers feed posts, Reels, and Stories.

Instagram Feed Posts

Image Specs

• Square: 1080 x 1080 pixels
• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Aspect Ratio: 1.91:1 (landscape) to 4:5 (portrait)
• File Types: JPEG, PNG

Tip: Always upload images at least 600 pixels wide to avoid quality loss.

Carousel Posts

• Up to 10 images or videos per carousel
• Each video must be under 60 seconds
• Mix formats (photo + video) to create a swipeable, story-driven gallery

Video Specs

• Resolution: 1080 x 1080 pixels (square)
• File Types: MP4, MOV
• Max Duration: Up to 3 minutes per post
• Carousels: Up to 10 video clips, each 60 seconds max

Instagram Reels

Reels are optimized for mobile and designed to be consumed vertically.

• Resolution: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• File Types: MP4, MOV
• Max Duration: Up to 3 minutes

Tip: Hook your viewer in the first 2 seconds — Reels autoplay, so your opening matters most.

Instagram Stories

Stories are full-screen, mobile-first visuals designed for engagement.

• Resolution: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Image Formats: JPEG, PNG
• Video Formats: MP4, MOV
• Max Duration: 15 seconds per slide (longer videos auto-split into multiple slides)

Tip: Enhance your Stories with polls, questions, countdowns, GIFs, and stickers to boost interaction.

Related: Check out our guide to Instagram Reel, Post, and Story Specifications –  Instagram Reel Size & Dimensions – The Perfect Specs Guide

Final Tips for Posting Quality Content

Consistency: Stick to Instagram’s size and format guidelines for a clean, cohesive feed

Optimization: Compress files to balance visual quality and quick loading

Stay Current: Instagram’s specs change — check the Instagram Help Center for the latest updates

Test and Adjust: What performs best for one audience may shift over time — monitor results and refine

Best Practices for Posting to Instagram

Posting a photo or video isn’t enough to succeed on Instagram. If you want to increase reach, connect with your audience, and drive results, these best practices will help you get the most out of every post.

1. Share High-Quality Content

Instagram is a visual platform — so eye-catching, well-composed content is essential.

• Use high-resolution images and videos
  Avoid blurry visuals. Aim for bright, clear, high-quality content that feels professional.
• Keep a consistent aesthetic
  Use similar filters, color palettes, and themes to create a cohesive brand look across your feed.
• Diversify your content mix
  Alternate between single-image posts, carousels, Reels, and Stories to keep your page engaging and dynamic.

2. Post Consistently

Consistency is key to staying visible in the feed and building a loyal following.

• Use a content calendar
  Plan your posts ahead of time to maintain frequency and variety.

• Aim for 3–5 posts per week
  Enough to stay relevant — but not so much that you overwhelm your audience.

3. Write Captions That Add Value

Your caption is a storytelling opportunity. Use it to connect with your audience or drive action.

• Tell a story or share context
  Help your followers connect with the content on a deeper level.
  

• Keep it concise and authentic
  You don’t need to write a novel — but be real, clear, and human.
  

• Include CTAs (Calls-to-Action)
  Encourage interaction:
  → “Tag a friend who’d love this.”
  → “Double tap if you agree!”
  → “Visit the link in bio to learn more.”

4. Use Hashtags Strategically

Hashtags help new audiences discover your posts.

• Stay relevant – Use hashtags that match your content, audience, or industry.
• Mix broad and niche – Combine high-volume hashtags (#socialmedia) with smaller, targeted ones (#sustainablebeautybrands).
• Optimal number – Studies show that using 9–11 hashtags tends to perform best.

Avoid overly generic hashtags like #love or #photooftheday, which are oversaturated and less effective.

5. Maximize Stories and Reels

Instagram favors these two formats in the algorithm — and so do users.

• Use Stories to share real-time moments, host polls or Q&As, and keep your brand top of mind daily.
• Use Reels to expand your reach and showcase your brand’s personality through short-form video.

Quick Stat: Reels can generate 2x more reach than feed posts.

6. Engage with Your Audience

Instagram is not a one-way street. The more you engage, the more likely you are to be seen — and remembered.

• Respond to comments and DMs
  Build loyalty by being responsive and human.
• Interact with others
  Like and comment on relevant posts in your niche. It builds relationships and increases your visibility.
• Use interactive tools
  Polls, quizzes, emoji sliders, and Q&As in Stories drive immediate engagement.

7. Track, Learn, and Adjust

Don’t just post and forget — learn from your performance.

• Use Instagram Insights
  Identify top-performing posts, best times to post, and how your audience is growing.
• Test new content formats
  Try new things — and see what resonates.
• Refine your approach
  Keep doing what works, and tweak what doesn’t. Instagram rewards creators who stay consistent and adaptive.

By following these best practices, businesses can build a strong presence on Instagram, foster deeper connections with their audience, and drive engagement and sales. The key is consistency, high-quality content, and active engagement. Don’t be afraid to experiment and refine your approach based on performance insights.

Cross-posting Instagram Content to Other Social Media Platforms

If you’re already creating great Instagram content, why not make the most of it? Cross-posting — sharing your Instagram content across platforms like Facebook, Pinterest, or LinkedIn — saves time, increases reach, and boosts ROI.

Whether you’re asking how to use Instagram more efficiently or how to post with Instagram in a broader strategy, cross-posting is one of the easiest ways to expand your impact.

Why Cross-Post?

Cross-posting your Instagram content allows you to reach new audiences who may not follow you on the platform, extending your brand’s visibility across social media. It also reinforces brand consistency by ensuring your messaging stays aligned across channels. Instead of creating entirely new content for each platform, you save time and resources by repurposing what you’ve already created. Sharing content in multiple places can also boost engagement, as different platforms often bring out different user behaviors. By comparing how your content performs on each platform, you gain insight into what resonates best—allowing you to refine your strategy. Ultimately, cross-posting maximizes your content’s ROI and helps you get the most mileage from every post.

Recommended Cross-Posting Tools

• dlvr.it – Automate your Instagram-to-Facebook, LinkedIn, and Pinterest shares. Easy scheduling, smart queueing, and optimized delivery times.

Related Guide – How to Share a Facebook Post to Instagram 

Key Instagram Metrics and Analytics

Understanding your content’s performance is crucial if you’re wondering how to use Instagram to grow your business. Instagram’s built-in analytics (and a few external tools) help you measure what’s working, what’s not, and how to optimize going forward.

Each format — Posts, Reels, and Stories — has unique performance indicators. Here’s what to track and why it matters.

Instagram Posts

Feed posts are ideal for high-quality content, strong captions, and building your brand identity. They also offer valuable long-term metrics.

Quick Stat: Posts with carousels receive 1.4x more reach and 3.1x more engagement than single-image posts.

Track these metrics:

• Likes & Comments: Core engagement metrics that show audience interest.
• Shares: When your post is shared via DMs or externally — a strong indicator of value.
• Saves: Saved content signals deeper relevance. Instagram considers saves as high-quality interactions.
• Reach vs. Impressions: Reach = unique viewers. Impressions = total views (including repeats).
• Engagement Rate: (Likes + Comments + Shares + Saves) ÷ Reach or Followers.
• CTR (Click-Through Rate): Tracks how many people clicked on a link in your bio or post.
• Follower Growth: Gauge which posts contribute to attracting new followers.

Pro Tip: Posts with a strong narrative, polished visuals, and a clear CTA drive more meaningful engagement.

Instagram Reels

Reels are Instagram’s most discoverable format — ideal for audience growth and trend-driven content.

Quick Stat: Reels earn 2x more reach than static posts, especially when paired with trending audio and hashtags.

Metrics to watch:

• Plays & Reach: Total views and unique viewers — a signal of visibility.
• Completion Rate: How many users watched your Reel to the end.
• Shares & Saves: Powerful indicators of relevance and rewatchability.
• Engagement Rate: Total interactions ÷ Reach.
• CTR: How many users clicked links (via captions or tagged content).
• Follower Growth: High-performing Reels often drive significant audience expansion.

Pro Tip: Reels that hook viewers in the first few seconds tend to outperform others — start with energy, surprise, or value.

Related Guide: How to Share a YouTube Video on Instagram

Instagram Stories

Stories are perfect for real-time content and instant audience interaction. Although short-lived, their metrics offer big insights.

Quick Stat: Over 500 million users watch Stories daily — and 58% say a brand’s Story has increased their interest in a product.

Metrics to monitor:

• Views: Total unique viewers — your base reach.
• Taps Forward / Back: Taps forward may indicate boredom; taps back show curiosity or missed details.
• Replies: Direct messages = strong engagement.
• Shares: Viewers who repost your Story — great for brand exposure.
• Exits: Users who swiped away before finishing — flag for low engagement.
• Swipe-Up or Link Clicks: How many people took action on CTAs.

Pro Tip: Use interactive stickers like polls, quizzes, and sliders — they boost both engagement and retention.

How to Use These Metrics

Tracking the right metrics helps you:

• Identify high-performing content
• Test new formats and ideas
• Adjust timing, captions, and visuals for better results
• Understand your audience’s preferences

Recommended Analytics Tools

• Instagram Insights – Free and native to your Instagram account
• Meta Business Suite – Unified analytics across Instagram and Facebook
• Google Analytics – Track clicks from Instagram to your site
• Bitly or Rebrandly** – Analyze click-through rates on links in your bio or Stories
• Pinterest Analytics – Great if you cross-post from Instagram

Summary: Why Instagram Still Matters

If you’re looking for the best way to grow your brand online, Instagram remains one of the most effective platforms — especially when used strategically. From static feed posts to viral Reels and interactive Stories, Instagram allows businesses to connect visually, emotionally, and directly with their audiences.

Whether you’re just learning how to post on Instagram or you’re refining a seasoned content strategy, here are the key takeaways:

• Post consistently to stay visible and relevant
• Use all three formats — Posts, Reels, and Stories — for a dynamic presence
• Optimize visuals and captions for discoverability and engagement
• Cross-post to reach new audiences and extend the life of your content
• Measure performance and adapt using insights and analytics

Bottom line:

With the right strategy, posting to Instagram can do more than grow your following — it can elevate your brand, strengthen relationships, and drive real business results.

The post How to Post to Instagram – The Ultimate Guide appeared first on dlvr.it | blog.

Here are some excuses stories we hear:

• Given that there are only 24 hours in a day, how are we even able to generate and publish our content?
• As a business owner, I simply don’t have the time to create our social media profiles, let alone manage them.
• I find tasks involving social media to be exceedingly difficult.

Strangely, a lot of business owners fail to consider adopting evergreen content to avoid having to produce material at an unrealistic rate. But how can this content be published effectively? We’ve discovered some tools that will enable you to skip that time commitment and set up your tools quickly.

What is Evergreen Content?

Evergreen content is significant because it continues to be pertinent years after it was first published. This is because it isn’t connected to any particular occasions or trends. Evergreen content also offers the following advantages: Future-proof with a long-term influence.

Any topic that maintains a constant degree of interest or relevance is referred to as evergreen content. The information in evergreen articles should take this audience’s continued interest in these subjects into account. It should also continue to be relevant for readers who are trying to find an answer or learn more about a subject.

• Evergreen material is unaffected by seasonality, notwithstanding the possibility of an interest uptick or decline over time.

We’ve discovered some tools that will enable you to skip that time commitment and set up your tools quickly.

Meet Edgar

You can import evergreen content and create a distribution timetable for the near future using a tool called MeetEdgar, a social media management tool that specializes in evergreen content publishing. You can categorize your posts on MeetEdgar, publish them in accordance with these categories, and share them an unlimited number of times.

When you create an account on Edgar, you are prompted to add to categorized libraries. The libraries can construct special labels if necessary. Afterward, you’ll select “posting periods” for popular days and times of the week after adding evergreen content to these content libraries. Once you’ve finished, you can set your content to publish automatically, and the application will upload items at random from your library during the publishing hours you select. This implies that setting up content for their service just needs to be done once. Once it’s set up, they don’t need any more changes. If you want to import, set, and forget a lot of evergreen material, this functionality is really helpful.

These useful features keep your social media accounts active and maximizes the traffic and lead-generating potential of your evergreen content.

MeetEdgar excels at what it does and can assist you in setting up your content posting quickly and effectively. You can use MeetEdgar with Google Business pages, Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn,

MeetEdgar Pricing:

They also have a “starter” plan with more limited features.

CoSchedule

Similar to MeetEdgar, CoSchedule is a service that enables you to create evergreen content for endless publication. Similar content category tools are available on the platform to arrange your material into manageable groups. You can put up a timetable with postings from each category to be scheduled at various times using their tools. Even if your content may be evergreen, it will appear new and fresh because of this. First, you create a template, then you can quickly apply the promotion cycle to any post you want to promote by dropping it there. By using the templates, you may avoid having to start the promotion cycle over for each piece of evergreen content.

In addition, CoSchedule supports more Social Media platforms than its competition, including real-time publication. They provide support for LinkedIn, Facebook, Twitter, Pinterest, Tumblr, and Google+ Pages. You can use CoSchedule’s ability to get mobile phone notifications as a reminder to post to Instagram. Due to the way the calendar is set up, CoSchedule’s setup can be time-consuming.

CoSchdule Pricing:

Priced at $29 per month, Pro Marketing Calendar offers unlimited, shareable read-only calendar views, team task management & collaboration, recurring tasks & events, customizable task workflow templates, unlimited social media publishing, bulk social media scheduling, social media automation, social media campaign templates, and priority support.

It is also possible to use a Free Marketing Calendar, which offers Personal Project & Task Management, Unlimited Marketing Projects and Content, Marketing & Project Management Integrations, Social Media Publishing Up to 2 Profiles, Self-Serve Knowledge Base, and Basic Support.

RecurPost

Unsurprisingly, Meet Edgar and CoSchedule and RecurPost have very similar business models. All of your posts are kept safe for publication in a Content Library, which is the foundation of RecurPost. You can determine the optimal publication schedule for those things, or RecurPost can do it for you – similar to the layout of MeetEdgar.

First, upload the content, choose the accounts, and choose an appropriate time to post using the majority of social media schedulers. Then, you only need to set the posting time for your accounts once with RecurPost. After that, all you have to do is upload fresh content, and it will publish on its own.

Social Media Planning and Scheduling with RecurPost

As a social media planner, Recurpost provides all the resources you require to keep your social media accounts active, whether you choose to use applications when on the go, our Chrome plugin while you browse, or regular schedules.

Additionally, the social media scheduler will automatically choose the ideal time to publish your content so that it will be seen by the most people. This will result in more activity on your social media accounts and higher levels of interaction.

Your previous posts are analyzed to determine the ideal time, and we then conduct experiments to continuously improve it. We guarantee that when you use our Google My Business post-scheduling service or when you utilize us as a Pinterest scheduler, RecurPost will identify the utmost optimal time for you to publish.

RecurPost Pricing

The Pro Plan costs $32.50 per month, with a limited “Fledgling” Plan costing $12.50 per month and a Business Plan costing $65.93 per month.

10 social profiles, $40 per additional profile per year, 1000 stored recurring updates, 40 daily posts per account, 20 recurring time slots, 10 shares from RSS feeds, and 1 team member are included in the professional plan.

Professional Plan features 10 Social Profiles, $40 Each Extra Profile Per Year,  1000 Stored Recurring Updates,  40 Daily Posts Per Account,  20 Recurring time slots,  10 Shares from RSS Feeds, and  1 Team Member.

SocialBee

A program called SocialBee organizes your updates into two categories: periodic updates and real-time updates. They provide you the choice of creating a calendar and classifying your material within it. Similar to MeetEdgar and CoSchedule, SocialBee helps you manage your calendar by letting you plan various topics for various times. The capability to curate content, though, sets these platforms apart. A content curation service based on topics is provided by SocialBee, or you can request that one of their staff members locate content for you. SocialBee provides a service where they will go out and find what you require and put it in your calendar for you. Keep in mind that content curation is a crucial tool for maintaining the activity on your social media pages.

Naturally, there is always a drawback to using various platforms. Using SocialBee makes me think of human error. You must put your trust in their Social Bees’ judgment that the information they find will fit your vision for your social media account if they are hunting for content on your behalf.

SocialBee Features

Starts at $19/month – $ 39 per Month for  10 Social Accounts, 1 User per Workspace, and 1 Workspace. Pro Plan is available for $79/month.

Why are MeetEdgar, CoSchedule, RecurPost and SocialBee the top evergreen publishing tools?

These tools all share the same characteristics:

They give you the option to organize and post your content using categories.

However, CoSchedule offers additional integration with various social media platforms, giving you a wider range of options for where to post your content. It offers solutions so that you can maintain effective and current social media accounts. The use of each of these platforms has drawbacks.

Undoubtedly, there is a component of having a substantial amount of setup. Most of these platforms provide enough access to specific social media services.  Google+ integration has grown in importance over time, and fortunately, some of these services support Google+ profiles and pages. The best way is to refer to the information above, go to the solutions listed above, and see which in the most intuitive and useful for your business.

The post Top Evergreen Publishing Tools: MeetEdgar, CoSchedule, and more! appeared first on dlvr.it | blog.

Potentially, your ‘About Me‘ page could be seen by a vast audience that includes potential and existing employees, other professionals in your field, as well as friends/relatives.

Your author bio is an excellent way to show your audience who you are and why they should trust you, and subscribe to your future posts. It also serves as a means to succinctly define your expertise on why they should follow you.

It’s your opportunity to tell the world who you are and what you do, so don’t squander it.

How to Write a Blog Bio

The first thing to know: There is no “right” way to author your ‘About Me’ bio. Some read like resumes, and others read like fun stories.

Writing a professional bio can be a daunting task, but it doesn’t have to be. Crafting an effective bio requires conveying that you are credible and accomplished in a few sentences. It is important to identify the context of the professional bio before beginning the writing process.

Start by introducing yourself with your name and current job title or role. Then provide some background information about your education and work experience that is relevant to your current position. Also, include any awards or accomplishments that demonstrate your expertise in the field. And don’t forget to inject a dose of what makes you an interesting human.

Obviously, the tone of the bio depends on where it will appear.

• If you are writing a guest post targeting Mom’s in business, then you might mention kids or your experience with kids or being a Mom.
• On the other hand, if writing a bio for a trade journal or a speaking engagement, your focus might be on your years of experience, expertise, and education.

Here’s a snapshot of my 5-year-old “folksy” bio desperately needing a makeover:

No matter what the audience or the tone, there are a few things to remember that will make writing your bio easier.

Identify Your Audience!

The easiest way to do this is by having a good look at your current website or blog.

• What is its voice?
• Who is it targeting?
• What is the aim of the publication?

How to Write Your Blog Bio in 9 Easy Steps

Writing a blog bio is an important step in establishing your online presence. It helps readers get to know you and understand why they should trust your content. Crafting an effective “About Me” section can be tricky, but with the right approach, it can be done in 9 easy steps.

Step 1: Brainstorm

When crafting a blog bio, it’s important to put yourself in the reader’s shoes and write about what they would want to know. Focus on highlighting key questions they may have and how they can find answers on your blog. Remove any unnecessary information and keep the bio short, sweet, and to the point.

Step 2: Select Key Information to Include in Your Blog Bio

Writing a blog bio is an essential part of creating a successful website. It gives readers an impression of you and your content, and sets your blog apart from other options. Crafting a compelling blog bio is crucial to make a case for why people should stay on your website. To create an effective blog bio, it’s important to identify the purpose of writing it in the first place.

• When crafting your blog bio, don’t forget to utilize tips and tricks that will make it stand out from the rest. Use keywords that are relevant to your topic so that search engines can easily find your website.
• Include Highlight links to social media profiles or other websites where readers can learn more about you or connect with you directly. Finally, be sure to keep your credentials visible.

Step 3: Include Images and Your Contact Details

As the Head of Finance & Operations at dlvr.it, I have a wealth of experience in social media and digital marketing. My passion for helping businesses succeed has driven me to stay up-to-date on the latest trends and strategies. I’m always looking for ways to help companies maximize their online presence and reach their goals. This is the information I need to convey to the public in a compelling way.

The bio area of a blog is an important part of any website. It can be the deciding factor in whether or not they stay on your site. A well-crafted bio can help to keep readers engaged and on the site, as it gives them an impression of you and your content. It should be concise yet informative, giving readers a quick overview of who you are and why your website has the answers they’re seeking. Be brutal – just cherry-pick the most relevant, interesting stuff and ditch the rest, especially the fluff.

Your blog biography should be unique to you and your content. You have to make a case for what sets your blog apart from others in such a short space. This means that you need to include information about yourself, such as qualifications or experience, as well as details about what makes your blog special. Additionally, it’s important to include keywords related to the topics you write about so that search engines can easily find your website when people are looking for answers online.

Step 4: Highlight Unique Qualities

When writing a blog bio, it’s important to include keywords that will help search engines and potential readers find you. Take five minutes to make your blog better by updating the short bio in your site’s sidebar with relevant information about yourself and what you do. A strategically written bio should be concise yet descriptive, highlighting the unique qualities that make you stand out from the crowd.

Your bio should be tailored to your target audience so they can immediately recognize that they are in the right place when they land on your page. Even the most professional short bios should include something that shows you are a real person. 

Your industry recognition can help prove your expertise in your chosen field. Google’s E-A-T ranking score (Expertise, Authoritativeness, Trustworthiness) is especially important for health, fitness, and finance blogs. You can draw attention to these credentials without a long list by displaying logos or images related to them.

You should also share popular blogs you’ve been published on, books you’ve written, and certifications you have.  Showcasing the famous brands you’ve worked with and the big results you’ve got in the past will also help prove your authority.

However, listing awards, accomplishments, medals, blue ribbons, trophies, and honorary titles that make you look accomplished in your field can have an unwanted effect on your audience – they might not know what any of these awards actually mean. Can listing your accolades seem like “bragging”? Well, yes. The balance is finding the line between asserting your knowledge, while also writing in a language that they will understand.

Step 5: Give Yourself a Time Limit

Once your fingers hit the keyboard, and you start writing the bio, you should be able to write a short one within 30 minutes, and a longer one in an hour. A time limit will make you write from the heart, which is where the best bios live. Then put it aside for an hour or so before a final proofread and edit before sending. Don’t sit on it too long or it will never finish.

Step 6: Write in the First Person

There are two sides to this argument: When thinking about how to write a bio, should you write your bio in the first person or in the third person?

Unfortunately, there are downsides to both.

• If you write in the first person, you can’t really brag about yourself, because it can come across as conceited.

• If you write in the third person, that can get weird, too… especially if the rest of your blog or website is in the first person. Because then people know you’re bragging about yourself and that you just wanted to disguise the fact that you were doing it by pretending someone else wrote it.

So, what do you do? Ultimately, this comes down to personal preference and your audience. In my opinion, the first-person point of view is the most intimate way to write you bio.

Step 7: Include Contact Details

Well, duh, but in all the stress this is sometimes forgotten. And don’t forget any social media profiles.

Now for the unveiling. Here’s what I came up with by following these eight steps:

About Debra Garber

Head of Finance & Operations at dlvr.it. Slipped a writing sample under the CEO’s door and now, happily sharing my experiences traversing the wilds of social media. Backyard chicken farmer. Will trade social media tips for organic eggs.

Step 8: Get a Second Opinion.

Ask several people  – colleagues, co-workers, family members, and friends – to review your author bio and provide feedback. After you receive the feedback, edit your bio as needed. Why ask friends? Because they’ll be honest with you.

Thankfully for me, my daughter and son-in-law, both writers, arrived just in time to open a bottle of wine, ask some great questions and slash away at my blog bio.

Version 3. We’ll go with this one for now:

Take a deep breath.

Unfortunately, you are not done!

LAST STEP (this may be the most important one): Include an Amazing Photo

Yes, investing in a good headshot is worth every penny.

Think about all the times you’ve read a great blog author bio and then squinted at the blurry, green-toned, unflattering image of the person it described. Doesn’t it kind of dampen your enthusiasm and admiration for them? NOT because of the way they look, but because they clearly didn’t make the effort.

The Quality of the Image Does Matter!

And, whether you like or not, people’s first impressions can be significantly affected by the quality of your photo.

Here’s a must read:  The Anatomy of a Picture Perfect Profile Image on Social Media

After following this guide, I uploaded a much better image, and voila…

Summary – How To Write a Blog Bio to Look Smart

A blog bio is an essential part of any website or blog. It is the first thing readers will look at to decide if your content is right for them. Your blog bio should be short and concise, providing a jumping-off point for other social media platforms. It should give readers an idea of what your website has to offer and why they should stay on it. And, it needs to inform them why they should come back regularly to read from YOU.

Your blog bio is important because it tells readers why your website has the answers they’re seeking. It gives people an impression of you and your content and sets your blog apart from other options. Writing a compelling blog bio is crucial to make a case for why people should stay on your website and become subscribers, as well as clients or customers. A good blog bio will include information about yourself, what topics you cover, and how often you post new content. Additionally, it should provide links to other social media accounts so that readers can easily find more information about you and your work. And not only that, but make it fun, interesting, and engaging. That’s what will catch their eye, and keep them coming back.

The post How To Write a Blog Bio to Look Smart appeared first on dlvr.it | blog.

Driving social media referral traffic starts with increasing reach and engagement. This means using best practices to increase followers, likes, shares, comments, etc. on each platform. It’s important that you use the built-in tools available on each platform to track engagement and website traffic. Additionally, using a URL shortener can help you track different links you post on social media so that you can monitor your results and understand what works best with your audience.

One of the things I enjoy doing is meeting with our customers. Recently, I had the opportunity to chat with a small business owner of a local coffee shop. He said that social media was paralyzing to him. He didn’t know what to do next. Sound familiar?

Realize that regardless of the small business category your business may fall under, social media goals remain the same:

• Increase awareness of your business
• Engage followers on social media
• Boost website traffic

Once you understand the goals, it’s easy to walk away with an action plan to solve the paralyzing “what do I do next” question.

Are You On Top of Your Social Media Traffic?

Social media traffic is essential for any successful marketing campaign. It can help to increase website visits and generate more leads for businesses. To boost social media traffic, you need to create a strong presence on social media channels – not just waiting and hoping that someone will see your post and repost it for you. This includes creating content that resonates with your target audience and engaging with followers regularly. Paid advertising on social media can also be used to increase website visitors, but it’s important to have an effective plan in place for managing website visitors from these channels.

1. Inspire Your Audience With Visuals

Visuals are a powerful tool for inspiring your audience and driving engagement. They can be used to draw attention to your social media posts, product videos, and demos. Studies have shown that 85% of customers are more likely to make a buying decision when they watch demos or product videos. Visuals help make sure customers’ purchasing decisions are valid and that they understand what they’re buying.

In addition, visuals can also help you reach traffic goals by encouraging people to share your content. People are more likely to share social media posts that have visuals, so it’s important to put thought into creating original and inspiring visuals that will draw attention and trigger a response from viewers. Whether it’s an infographic, video, or image, visuals should be used strategically in order to maximize their impact on your audience. By using visuals effectively, you can inspire your audience and drive engagement with your content.

2. Make Your Content Easily Shareable

Making your content easily shareable is essential for success in the digital age. With 65% of time spent on social media being through mobile devices, it is important to make sure that share buttons are present and accessible for users to share content from any device. The easier it is for audiences to share the content, the more likely they will do it. Content sharing can help reach more customers and increase brand awareness. To encourage social sharing, content should have compelling call-to-action, enticing headlines/captions, valuable content, and appealing visuals.

Not only does making your content easily shareable help with marketing efforts, but potential clients and employers will check your social media profiles to get an idea of who you are and what you do. Optimizing social media profiles and content around visuals is essential for SEO success as visuals help process information quicker and are retained better than text-based materials. When incorporating images into posts, optimize them by adding relevant keywords to the file name before posting them online.

3. Improve Your SEO

Search engine optimization (SEO) is an important part of any online marketing strategy. It helps to increase your website visibility, generate more sales and leads, and strengthen your brand authority. Data shows that on average, nearly 72% of searches lead to a page one click, while pages two and three usually garner less than 6% of clicks. Therefore, it is essential to optimize your SEO best practices in order to rank higher in search engine results and increase website traffic.

Improving your SEO is essential for driving more traffic to your website. To do this, you should focus on optimizing your content with relevant keywords and phrases, as well as creating high-quality content that is engaging and informative. Additionally, you should also ensure that your website is mobile-friendly, as most searches are now done on mobile devices.

4. Know When Your Audience Is Listening

It’s not enough to simply post on social media; you need to know when your audience is listening (and especially when someone mentions your company or products) in order to maximize your reach potential. Knowing when your audience is most active can help you create more effective posts that will be seen by the right people.

With the right strategies in place, businesses can generate more social media traffic and reach their goals. There are several easy ways to do this, such as making content easy to share, investing in social advertising, writing better call-to-actions, and engaging with industry influencers. Additionally, creating shareable content and visuals can help entice people to click on your links.

It’s also important to post when your target audience is active and interact with them using calls-to-action (more on this below). Investing in social advertisement and engaging with influencers can help you gain more visibility with hashtags. Installing a customer service chatbot can also be beneficial as it allows you to catch your audience when they’re most active.

5. Interact with Your Audience

Interacting with your audience is an important part of building relationships and increasing engagement. It helps to show followers that you value their feedback and are willing to take the time to respond to them. An excellent example of this is Buffer’s response to a follower who commented positively on their post. They thanked them for their kind words and posed a new question, further engaging with them. This type of interaction builds trust between you and your followers, as it shows that you are humanistic and care about what they have to say.

To encourage interaction, try posting questions in your posts or replying to comments on social media platforms such as Twitter or Instagram. Additionally, answering direct messages promptly will show users that their feedback is valued and appreciated. Interacting personally with your audience can be a great way to build relationships and increase engagement.

6. Invest in Social Advertising

Social media advertising is an effective way to reach a larger audience and drive more traffic to your website. It allows businesses to target posts that already have high engagement from their current target audience, creating hyper-targeted campaigns that reach the most relevant people. Investing in story ads can also be beneficial, as they often get more engagement than infeed ads since they appear as native content.

School Year Abroad is a great example of how investing in social advertising can pay off. After implementing social media advertising, they saw a 51.5% increase in website sessions. This proves that social media advertising can provide great ROI and cost-effective traffic for businesses. Therefore, it’s important for your business to invest in social advertising if you want to gain more audience and traffic.

7. Write Better Calls-to-Action

Writing better calls-to-action in captions can be a great way to get your readers to interact with a link from your site. A good call-to-action should guide the reader’s action and make them feel compelled to take the desired action. Testing different phrases can help you find which works best for your audience. For example, Signable uses the phrase “check out which tunes the team listens to while they work” as their call-to-action.

Responding to all comments on social posts is also an effective way of making your audience feel valued and appreciated. Being responsive can give you an edge over the competition, even if they have a larger budget or better content. Incorporating customer service into your social media strategy is also important in order to appeal to potential customers and create good experiences for existing ones. By using these tactics, you will be able to write better calls-to-action that will encourage more interaction with your site.

8. Engage with Industry Influencers

Engaging with industry influencers is an effective way to drive traffic and gain exposure for your business. By featuring them in your content, you can create an organic connection that will help you build relationships with these influential people. Tactics like interviews, expert roundup posts, or covering their stories are great ways to engage with influencers and get them to share your post. Creating articles featuring influencers can be a powerful way to get them to share your content as well.

Asking influencers to share your content is another great way to get seen by their followers and increase the reach of your message. Having influencers share your content will result in more website traffic and referral rates, which can lead to increased sales and brand awareness. It’s important to remember that engaging with industry influencers should be done in a genuine manner – don’t just ask for favors without offering something in return. Building relationships with these influential people takes time and effort, but it can pay off in the long run.

9. Use Hashtags to Increase Visibility

Hashtags are an effective way to increase visibility and bring more traffic to your website. By utilizing trending conversations on social media, or popular industry-specific hashtags, you can reach a larger audience and draw attention to your content.

Hashtags can be found on most social media platforms, giving you the opportunity to research user conversations related to your brand. Including hashtags in your posts increases the chances of interested circles discovering your content. However, it is important not to overuse them as this can diminish the effectiveness and impact of your post. With careful research and strategic use of hashtags, you can maximize the visibility of your content and gain more followers.

Additional Social Media Traffic Boosting Tips:

Engage Your Audience

Engaging with your audience is essential for any successful business. It helps to build trust and makes them more likely to purchase from you. Creating content that appeals to your target audience and is valuable to them is key in order to boosting engagement. This can be done by asking open-ended questions, organizing interactive quizzes, or awarding prizes to winners.

It’s also important to reply to comments, post questions, and answer messages in a timely manner in order to increase user trust. Showing your humanistic side will make followers feel more connected to your brand as well. You can do this by sharing stories about yourself or your team members, or even just responding with a friendly comment when someone leaves feedback on one of your posts. Engagement is an important part of building relationships with customers and potential customers alike, so it’s worth investing time and effort into creating engaging content that resonates with them.v

Install a Customer Service Chatbot

Chatbots are becoming increasingly popular in customer service, as they provide an efficient and cost-effective way to interact with customers. With Sprout Social Bot Builder, businesses can easily set up rules-based chatbots that provide timely responses and solutions to customers. This helps ensure that customers get the answers they need quickly and without having to wait for a human representative.

Chatbots can also direct users toward relevant guides or pages on your site, helping increase traffic and engagement. For example, if a customer has a question about a product or service, the chatbot can direct them to the appropriate page on your website. Additionally, you can view a Twitter chatbot in action that directs users toward a relevant answer or solution.

Make Share Buttons Obvious

Making share buttons obvious is an important part of encouraging user sharing. This can be done by making sure that the share buttons are easily visible and recognizable, as well as easy to use. Additionally, including an ongoing count of the number of shares on the share button can provide proof that others have found your content valuable. Customizing social media buttons has both its pros and cons, so it is important to consider which option works best for your website.

Focus on the Social Media Platforms that Drive the Most Web Traffic

Social media is an essential tool for driving web traffic and should not be overlooked. With 72% of Americans using social media, it’s a valuable source for website traffic. Research shows that Facebook is the best platform for driving web traffic, but other platforms such as Twitter, Instagram and LinkedIn can also help. GrowthBadger’s research indicates that focusing on the right platform will yield better results than spreading resources too thin.

When done right, social media traffic can turn into leads, conversions, and revenue. It’s important to focus on the platforms that drive the most web traffic in order to maximize your efforts and get the most out of your investment. Social media is a great way to build an audience and gain success in the digital world. It’s important to create content that resonates with your target audience and engage with them regularly in order to increase website visits from social media sources.

Include Referral Links on Your Social Media Profiles

Social media profiles are a great way to promote your website and increase traffic. By including referral links on your social media profiles, you can direct followers to your website for more information. Depending on the platform, you can include multiple links or just one single link to your website.

Sharing content via social media groups is another great way to target interested readers. You can join relevant groups and engage with users in conversations about topics related to your business or website. This will help facilitate traffic to your website by introducing potential customers to what you have to offer. Popular platforms for this type of promotion include Facebook, WhatsApp and LinkedIn. With the right strategy, you can use these platforms to reach a wide audience and increase visibility for your business or website.

Add Links to Your Social Media Posts to Drive Traffic

Adding links to your social media posts is an effective way to drive more traffic. It can be used to direct users to a website, blog post, or other online content. Different platforms allow you to add links in different ways, such as captions, popups, end screens and carousels. Snapchat and TikTok stories are great for sharing a link with followers, but unfortunately you cannot add clickable links to TikTok videos without buying ads.

Almost 90% of marketers agree that social media is an effective way to increase web traffic. There are various strategies that can be used to drive traffic from social media sources. Examples of tactics include optimizing content for certain platforms, using redirect URLs, and using shareable and descriptive images. These strategies can help you reach a wider audience and increase the chances of people clicking on your link. Additionally, it’s important to use relevant hashtags when posting so that your content is seen by the right people. By following these tips5. Review your post frequency strategy to maximize website traffic

Post on a Regular Basis

Post frequency is an important factor in driving website traffic – and using dlvr.it as a social media scheduler will make the entire process much easier for you. It is essential to understand how different social media algorithms work and use them to your advantage. For example, The Economist’s “link in bio” feature drove millions of referrals to their website and resulted in an increase in subscriptions and registrations. To maximize website traffic, a comprehensive approach should be taken that includes paid ad campaigns, social media engagement, contests and giveaways, influencers, content marketing, SEO optimization and more.

Knowing your target audience should help you decide which tactics best fit your business needs to successfully convert the generated traffic into sales.  Additionally, it is important to review your post frequency strategy regularly to ensure that you are getting the most out of each post by reaching the right people at the right time with the right message.

Summary: How Do You Increase Social Media Traffic?

By focusing on increasing reach and engagement first, you will be able to build a strong foundation for driving more website traffic from social media. Once this is established, you can then move on to more advanced tactics – such as running ads or creating better content. No matter what tactics you choose to use, it’s important to always keep an eye on your metrics in order to ensure that your efforts are paying off.

Sharing links in social media groups is a great way to drive traffic to your website. Popular platforms like Facebook, WhatsApp and LinkedIn all have group features that allow you to share content with those likely interested in it. You can also use your profile page on these platforms to promote yourself and include link(s) to your website.

In conclusion, there are many ways to boost social media traffic and improving SEO is one of the best methods. By creating original visuals, making content easily shareable, and optimizing content with relevant keywords and phrases, you can increase website visibility and generate more sales and leads. Additionally, ensuring that your website is mobile-friendly is essential for success in the digital age. With the right strategies in place, you can reach your traffic goals and build a strong online presence.

The post 9 Ways to Boost Social Media Traffic appeared first on dlvr.it | blog.

To survive, brands must adjust to changes. As your brand’s chief marketer, you will pass up chances to connect with consumers if you don’t comprehend how they use social media.

Brands must monitor social media interaction data to remain on top of trends. Metrics like likes, shares, comments, and follows fall under this category. You can spot patterns in user behavior by tracking these numbers and modifying your strategies as necessary.

You will need to monitor growth rates in addition to engagement statistics. This will show you which platforms will best enable your company to reach its target market.

Finally, to get a better understanding of your campaigns, you should use social media analytics and scheduling tools. These resources can offer useful information on user demographics, engagement levels, and other topics. With this knowledge, you (and your marketing team) can choose the platforms to concentrate on and the most effective ways to connect with the target market.

Why Is It Important to Track Social Media Statistics?

You can keep ahead of the competition and increase ROI by monitoring social media interaction numbers and using analytics tools.

Brands may find influencers in their sector by watching social media interaction numbers. Users with a significant following who may promote a brand’s goods or services are known as influencers. Companies can broaden their reach and develop relationships with potential customers by interacting with these influencers. Once using an influencer, check the metrics to see if your reach has grown.

Additionally, monitoring social media engagement metrics can assist brands in understanding how well their content is doing. By doing this, you may improve your content strategy and develop campaigns that are more successful. Use what resonates!

Tracking social media interaction numbers is crucial for maintaining and expanding a brand’s online presence. Brands can boost their reach and ROI by comprehending user behavior and utilizing influencers.

Statistics on Social Media Engagement

An essential indicator for gauging the effectiveness of your social media marketing is social media engagement. Additionally, it’s a fantastic method to keep track of how effectively your material is connecting with your intended audience. You should be aware of the following important social media engagement statistics:

• Facebook posts typically generate 8.7 engagements (likes, comments, shares).

• There are 6.7 interactions per post on Twitter on average (retweets, likes).

• Instagram posts typically receive 4.2 engagements (likes, comments).

• YouTube posts typically receive 2.3 engagements (likes, comments).

• LinkedIn posts typically receive 1.5 engagements (likes, comments).

• There are 1.3 interactions per post on Pinterest on average (likes, comments).

These figures can give you an idea of the type of content your target audience is most likely to engage with as well as how effectively your content is connecting with them. Using this knowledge, you can modify your social media approach as necessary and make sure that the content you’re producing is appealing to your followers.

By monitoring changes in a brand’s number of fans or subscribers over time, growth rates can be seen. If a company’s number of followers is constantly growing, they are probably doing something well and ought to keep concentrating its efforts on that platform.

Facebook Statistics

Tracking engagement metrics on Facebook, one of the most widely used social media sites, is crucial if you want to maximize your return on investment. The following are some significant Facebook interaction figures you ought to be aware of:

• Facebook posts typically generate 8.7 engagements (likes, comments, shares).

• The typical Facebook post earns a 0.5% interaction rate (likes, comments, shares).

• The average click-through rate for a Facebook post is 0.1%. (CTR).

• The typical Facebook post earns a video view rate of 1.2%. (VVR).

These figures can offer you a sense of how well your material is performing as well as how to create content that will appeal to your audience. By using this information, you can modify your content strategy and make sure that the content you produce is engaging for your target market.

There are still many ways for businesses to interact with consumers on Facebook. According to a recent poll, nearly half of Americans say they trust recommendations from friends and family just as much as they do from businesses. Given how frequently we engage with our friends and family, this makes logical. They are familiar with us enough to suggest products we might wish to purchase. What about brands, though? Do they actually enjoy the same level of trust as their friends and families?

Yes, it is the answer. According to an eMarketer analysis, people are six times more likely to buy something after hearing a friend or family member recommend it. However, they are equally as likely to buy something after hearing a brand’s recommendation. So why aren’t brands using social media to engage with customers more effectively?

Your Brand Must Continually Adapt

Brands need to adjust to shifting consumer expectations and behaviors. Younger generations, for instance, are less concerned about privacy issues than older generations. They believe that disclosing personal information will help them forge stronger bonds with others, thus they don’t mind doing so. Because of this, individuals are more inclined to provide personal information online, which might assist your company to identify its ideal client.

Consumer technology use also develops along with technology. More and more people are using mobile devices for product research and shopping. Customers feel more at ease making purchases on smartphones and tablets since they are always within reach.

Instagram Profiles

What makes a decent caption, how to select the best profile image, and how to use hashtags are some useful hints on how to develop an efficient Instagram account.

For brands wishing to interact with their customers on Instagram, an appropriate account must be created – showing your products, services, mission statement, and website link. Hashtags make it simple for consumers to find themes associated with your brand, which is a wonderful method to increase the number of people who see your content. Make sure your profile image is both appealing and professional. A good caption should be succinct and to the point while yet giving enough context for the post to be engaging.

Statistics on Social Media Engagement

There are a number of crucial criteria that can help you gauge your success when it comes to social media engagement. These consist of follows, shares, comments, and favorites. How many people have seen your post and clicked the like button on it shown by the number of likes. Comments are a good indicator of how interested your audience is in your content.

The effectiveness of your brand’s social media presence may be monitored and measured using social media engagement data. You can gauge how involved your audience is with your material by keeping track of likes, comments, shares, and followers. These data can also help you identify which posts are successful and which ones require revision – as well as subjects for future content to plan.

In order to get a sense of how many people are viewing your content, you should also keep track of the impressions your postings acquire. Finally, you may use analytics to assess the success of your campaigns and choose the best marketing tactics for your company.

1. Monitor All Types Of Messages Mentioning Your Brand

Any sort of message mentioning a brand, such as a tweet, Facebook post, Instagram comment, YouTube video, etc., needs to be monitored. This covers everything about your company, from remarks on blogs and forums to mentions on third-party websites like Twitter and LinkedIn. No matter what medium someone chooses to communicate with you, you should be aware of it and prepared to reply appropriately. Let potential customers see that you care about problems your present customers might be having.

Brands must always keep an eye on any messages that mention them, be it through a tweet, Facebook post, Instagram remark, YouTube video, or any other medium. This includes remarks on blogs and discussion forums, as well as mentions on unaffiliated websites like Twitter and LinkedIn. Brands may make sure they are aware of what people are saying about them and can respond appropriately by monitoring these remarks.

2. Track Engagement Rates

Your social media initiatives’ engagement rates are a wonderful way to gauge their effectiveness. This indicator counts the number of individuals who are like, commenting on, and sharing your material. You can determine which postings are successful and which ones require improvement by monitoring engagement rates. Additionally, you write an original synopsis of the article.

Engagement on social media is a crucial component of every brand’s marketing plan. Tracking important statistics like likes, comments, shares, and follows is crucial for success. To evaluate the performance of their efforts, brands should also keep an eye on any messages that reference them and assess interaction rates. They can then determine which posts resonate with their audience and which ones need to be improved.

3. Create Custom Alerts And Automate Responses To Specific Keywords

With the use of a solid social media monitoring plan, you may create personalized alert notifications based on keywords. You might, for instance, get an email every time someone tweets about “your product.” You might also wish to get informed anytime your company name is mentioned on Facebook. Whatever option you use, setting up a system to automatically respond to communications will help you save time and effort.

When monitoring social media, setting up personalized alerts and automating reactions to certain keywords can help you save time and effort. Brands can receive an email every time someone tweets about their product or mentions their brand name on Facebook by setting up personalized alert notifications based on keywords. This enables you to reply to messages fast and interact with your audience on cue. Automated answers can also be utilized to give consumers useful information and point them in the direction of pertinent resources.

4. Use Social Media Monitoring Software

Look into social media monitoring software if you want a simple way to search through thousands of various sites for mentions of your business. You can use these tools to view any messages that have been made about your company on social media sites like Twitter, Facebook, Instagram, and YouTube, among others. You can even follow mentions of brands owned by rivals.

Conversations = Opportunities on Social Channels

Monitoring social media enables you to determine what matters most. Social media monitoring gives you access to information about what’s going on around your brand, including information about competitors, influencers, and potential problems.

A PR crisis may be avoided with a quicker response. You may respond right away and work to address the problem if someone publishes something unfavorable about your business or product. By doing this, you avoid having to handle a PR catastrophe in the future.

You might monitor to see if there are any unfavorable remarks being made about your rivals. Knowing what others are saying about your rivals will help you identify potential business possibilities.

You can get in touch with influencers and request their support, as previously stated. One of the strongest strategies for raising awareness and boosting sales is influencer marketing. Ask these powerful individuals to advertise your goods or services by getting in touch with them on Twitter, Facebook, Instagram, LinkedIn, YouTube, etc. to utilize Sprout for monitoring social media

You may manage several social media accounts at once with the service dlvr.it. Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, YouTube, and even Snapchat all make it simple to see what’s going on there. Sprout automatically classifies your posts into categories like news, sports, entertainment, politics, and more based on your interactions with other platforms.

Track Conversations and Discussions

You may follow conversations about your business across many platforms by using social media monitoring. This covers websites like blogs, forums, LinkedIn, Pinterest, YouTube, Twitter, Facebook, Instagram, and others.

To find out how people are mentioning your brand online, employ social media monitoring tools. These tools reveal information about the talks that are occurring, where they are occurring, and whether there is room for improvement.

Let’s take an example where you want to know more about how your customers feel about your goods. To find out which posts got the most likes and comments, check your Facebook Page Insights. If you observe that particular posts received a lot of favorable responses, it may indicate that your product is resolving a concern for consumers. On the other hand, if you discover that any of your postings receive unfavorable comments, it may be time to adjust your communication approach.

The most effective technique to figure out which posts are successful is to contrast your analytics data with the results of your social media monitoring service. For instance, you can configure a keyword alert to inform you whenever one of your key terms is mentioned. The conversation thread can then be reviewed to see whether it has any valuable information.

You can still keep tabs on social media activity if you don’t have access to your analytics data by using programs like dlvr.it. This platform provides thorough reporting tools that let you see details like the quantity of impressions, engagements, shares, and answers.

Plan Your Future Posts

Future posts can be planned once you’ve determined the post kind that attracts the greatest interest. You’ll need to be aware of the many post types that are effective if you want to accomplish this. For instance, you can opt to concentrate on writing blog entries as they frequently attract a lot of engagement. Alternatively, you might choose to create succinct status updates because they’re simpler to read. Here’s a great blog on the subject.

In order to keep your audience interested, you need to make sure that you write regularly enough. According to a HubSpot study, brands that updated once every three days received twice as much interaction as those who posted less frequently. The holiday season is here; it’s the busiest time of the year for companies and the most significant time of the year for retailers. If you don’t have a plan in place, businesses can find it difficult to meet employee and customer demands.

Brands should get their staff to collaborate on a plan for the following year in order to get them ready for this busy season. Everyone will be able to comprehend what each person does and why they do it if there is a well-thought-out plan in place. Additionally, it will aid in your team’s success all year long.

Your team must comprehend the most effective methods for speaking with both customers and coworkers. They need to develop the ability to listen intently to both groups and to react properly.

Key Social Media Metrics to Track

Social media metrics are crucial because they enable you to gauge the effectiveness of your social media strategy. They assist you to determine whether your followers are engaging with your content and whether they are advancing your objectives.

Engagement rate, reach, impressions, and clicks are the main KPIs to monitor. The percentage of people who interacted with your post is known as the engagement rate. The amount of individuals who saw your post is known as reach. The total number of impressions indicates how many times your post was seen. The quantity of people that clicked on a link in your post is known as clicks.

You may learn more about the kind of content that resonates with your audience and the most successful posts by keeping track of these indicators. Your social media engagement will rise as a result of this social media listening as you produce more interesting material in the future.

1. Number of Likes/Shares/Comments

Although it’s one of the easiest metrics to monitor, it’s also one of the most crucial ones. Your message may not be reaching the intended audience if it isn’t receiving enough attention. The total number of likes, shares, and comments on your posts is a good place to start.

2. Audience Demographics

You might also consider your audience’s age, gender, and geographic area. Understanding this information helps you identify your target market. For instance, you might want to concentrate on producing material that appeals to women between the ages of 25 and 35 if you’re attempting to sell things to them.

3. Articles

You can tell how effectively your social media plan is functioning by looking at smart social media reports. They assist you in identifying what is effective and potential areas for improvement. They can even be used to monitor your development over time.

Setting clever KPIs for social media enables you to gauge success across several platforms. This enables you to determine whether one channel is performing superior than another. You might wish to create a KPI that compares Twitter followers to Facebook likes, for instance.

There are several free tools available for reporting on social media. Some provide fundamental audience data, while others offer more in-depth insights. Try Social Mention if you’re searching for something straightforward. It offers a summary of all Twitter mentions of your company name.

Summary: Social Media Engagement

Monitoring social media is the process of keeping tabs on what is being said online about your company. Blogs, forums, and social media sites like Facebook, Twitter, Instagram, and LinkedIn are all included in this. Social media monitoring gives businesses insight into what customers desire and helps them understand how customers feel about their goods and services.

All social media channels, including Facebook, Twitter, and Instagram, should be watched by brands. Additionally, they want to keep an eye on social media platforms like Reddit, Quora, Pinterest, Tumblr, and Houzz. Use hashtags and keywords to find relevant conversations about your brand. If you sell shoes, for instance, you might search for terms like “shoes,” “footwear,” “running,” “athletics,” “training,” “fitness,” “fashion,” “soccer,” “football,” “soccer ball,” “soccer cleats,” “soccer gloves,” “soccer jersey,” “soccer polo,” “soccer pro,” “soccer shoes,” “soccer team,” etc.

Brands use social media engagement as a key statistic to assess the effectiveness of their marketing initiatives. The number of likes, comments, shares, and follows can be used to gauge how interested users are in a given piece of material.

The greatest strategies for your brand can also be identified by monitoring impressions and applying analytics. Additionally, it’s critical to keep an eye on any user-generated messages mentioning your brand, including tweets, Facebook posts, comments on Instagram photos, and YouTube videos. Finally, monitoring engagement rates can assist identify which posts require improvement and how many people are engaging with the information.

Conclusion: Social Media Engagement Statistics

Monitoring and expanding a brand’s presence on social media requires tracking social media engagement numbers. You can boost your brand’s reach and ROI by comprehending user behavior and utilizing influencers. Additionally, monitoring growth rates will enable you to choose the platforms that will best connect your company with its target market. Brands can design more successful campaigns and get greater results with the correct data and insights.

The post Social Media Engagement Statistics for Monitoring and Growth appeared first on dlvr.it | blog.

The automation tools available help with scheduling posts, monitoring comments, finding influencers, and more. This can save time for those managing a company’s social media accounts, who may now be able to devote more resources towards creating content that resonates with their followers or other aspects of digital marketing and advertising.

Automation platforms have become invaluable for responsible social media management. They not only make life easier but also help businesses engage in meaningful conversations with their fans/followers/customers instead of continuously spamming them every day.

Why You Need Social Media Automation Tools

Social media is increasingly important for businesses and entrepreneurs, but managing social media accounts on a daily basis can be time-consuming. Thankfully, there are now a variety of tools that entrepreneurs can use to automate many tasks.

Social Media Automation Tools provide a variety of features designed to help make the job easier and more effective. You can automatically schedule posts across multiple social networks, giving you more control over your content. It also enables you to create engaging graphics quickly and easily by using pre-made templates or custom designs. In addition, you can track analytics data in real-time with accurate and detailed reporting features, enabling you to make informed decisions about your marketing strategies. With so many features available for automation, it’s easy to understand why these tools are becoming popular among entrepreneurs everywhere.

Social Media Automation, Defined

Social media automation is the use of specialized tools to streamline a digital presence. Automation helps optimize efficacy, and it includes curating content to sharing posts on social media platforms. This means that you no longer have to manually engage in your campaigns for growing social accounts, prompting interactions with audiences, or creating campaigns.

Rather than relying completely on manual efforts and the time required to create an effective social media marketing campaign, users can leverage various tools available in synchronized services aimed at automating processes while still engaging audiences with quality content. Social media automation promotes efficient use of resources such as time and money leading to improved ROI (return on investment).

The Importance of Social Media Automation

Social media automation is becoming an increasingly important part of every business’s digital marketing strategy. With millions of Facebook users and other social media users logging in, posting, and sending emails every minute, it is simply impossible to keep up with user queries, mentions, and responses without automation. Additionally, there are hundreds of social metrics that require manual intensive work on a daily basis for you to constantly monitor the performance.

Automation helps you and your business save time and money by providing you with a strong social media presence and increased audience engagement. Automated posts help you reach more potential customers with ease by promoting new products or services as well as boosting customer loyalty. This can also be used to measure user engagement levels on different platforms such as Twitter, Facebook, etc., helping you plan effective strategies for growth.

The Benefits of Automating Your Social Media Accounts

Automating your social media accounts can help you create an effective strategy on how to use the power of social media networks for marketing and business. Automation tools are becoming increasingly useful for businesses as they provide useful insights on how their content is performing and how it’s reaching their target audience.

Aside from providing analytics, automation tools also allows you to be more responsive and productive when managing your social media accounts. This helps in establishing a strong bond between customers and brands, giving the latter more opportunities to connect with potential clients. Automation tools also make life easier by enabling you to schedule posts ahead of time, saving time that would have been spent several hours a week distributing your content manually across various platforms.

The Best Automation Tools To Boost Your Traffic

Social media automation has become an essential element of success for many professional bloggers and small-business owners. Automating mundane tasks such as scheduling, curating content, and managing multiple accounts, can be time-consuming – but it’s absolutely necessary if you want to maximize your chances of success in the digital world. Fortunately, there are some great tools available that make it easier to automate your social media activities.

The most popular social media automation tools include scheduling tools, follower tools, content curation tools, and more. Whether you are a solopreneur running a business on the web or an experienced blogger looking for ways to optimize your content marketing strategy – having powerful a set of automated features is essential. Using these powerful tools you will be able to scale up your marketing efforts with minimal effort and cost without needing additional help. There are also various resources available to help you understand how to use social networks effectively so that you can gain massive traffic and leads from them.

Which are the Best Social Media Automation Tools to Better Reach My Audience?

It’s no secret that making the most of social media for marketing and outreach purposes is a major part of digital success today, but how does one go about achieving it? The answer could be social media automation tools. In other words,  you can use automation programs to help you run various social media accounts with ease, so you can focus more on content production and strategizing, instead of managing every post manually.

The best ones should accomplish certain tasks with minimal effort on the user’s end: Scheduling posts ahead of time, tracking the performance of multiple accounts simultaneously, and automating the response to customer queries or mentions, among other tasks.

However, before choosing one particular tool, business owners must consider what makes them beneficial – such as better streamlining customer interactions – as well as looking at drawbacks like lack of customization and inserting ads in posts without permission.

dlvr.it

dlvr.it offers many options to automate posting to social media. From automating your blog within minutes of publishing – to scheduling posting – to queuing your best content for resharing, dlvr.it has a full arsenal of tools to make your life easier.

In addition, dlvr.it provides social media automation tools that let you automate posting your content to social media sites from an intuitive interface, and integrates with your favorite apps, and includes these advanced features:

RSS to automatically publish new articles to social networks; Auto-post to Google Blogger: Google My Business profile auto-poster: Auto Hashtags; EverQueue – recycle your best content; Content search and import: Category manager; WordPress to Social Media Scheduler: Chrome extension for finding and sharing interesting articles across the web; Google Analytics for tracking traffic growth on your website; and Bit.ly for automatically publishing bit.ly shortened URLs with every post.

You can also automatically post to all your social media accounts, saving time, and dlvr.it searches through your RSS feed and other trusted content sources to find new articles, blog posts, and images. We automatically post the latest articles to your social media calendar (Twitter, Facebook, etc.), at pre-defined times. We think you’ll agree that dlvr.it is the best social media automation tool available.

Hootsuite

Hootsuite is a great social media automation tool for large enterprise owners. It is one of the most recognizable social media marketing tools in the industry, with its unique features to help you maximize your business’s return on investment (ROI). Its comprehensive platform allows businesses to track brand mentions in real-time and has an approvals workflow that increases collaboration and reduces errors. Hootsuite also offers analytics to measure performance across networks, as well as a range of built-in monitoring and reporting capabilities. 

Buffer

Buffer is a widely used and popular social media tool; with Buffer Publish, you can schedule posts in advance. Its features come with planning tools to help stack up your content plan, along with a stories planner, first comment hashtag planner, and shop grid features for Instagram posts. Additionally, its analytics can provide insights into website and engagement stats.

The basic version of Buffer Publish starts at $15/month that permits three channels, ten scheduled posts, one user, and two reports per profile. Its Premium plan allows five channels and one hundred scheduled posts for up to 25 users for $65/month. Similarly, analytics package can cost you more money by charging $34/month if you want to analyze social performance across multiple accounts and compare data over time.

Social Oomph

SocialOomph is one great tool for automated Twitter marketing that lets you schedule updates, monitor keywords, and customize dashboard settings. The platform provides you with recurring queues, which are lists of tweets that can be sent out to Twitter in an endless loop. This ensures that your content is always being shared not only across Twitter it self but other social networks like Facebook and LinkedIn as well. With automation like this, it increases the number of people visiting your website on a daily basis, helping you stay on top of the competition without a lot of extra effort.

It also offers management of social media platforms like Facebook, Twitter, and Pinterest.

IFTTT

A popular (or “If This Then That”) automation platform that enables you to set up triggers that can perform an action when a certain condition is met. It’s been used by tech-savvy individuals, businesses, and developers alike by automating processes across multiple platforms and services.

For example, you can set up IFTTT so that when a new email arrives in your inbox, you get sent a text message to remind you to check it. Similarly, if you upload a picture on Instagram with a specific hashtag, the image will also be shared on Facebook automatically. These triggers can make mundane tasks more efficient and save you time – allowing more valuable moments to focus on other pressing matters.

Sprout Social

A powerful platform to manage social media content, used by thousands of companies worldwide. It’s an excellent choice for those that need fast access to the best analytics, customer service, and creativity tools. Equipping its users with options for collaboration and individual work, Sprout Social offers professional solutions for enterprises built on cloud-based technology. Aside from creating content, the platform enables users to publish it across multiple accounts and schedule posts automatically – as well as measure and track user engagement in real-time.

It also comes with an affordable price tag, including a brief free trial period and no need for credit card details to book it in advance. The software is suitable for use across teams and businesses since it offers multi-level access control and assistance with crafting content that corresponds with corporate mindsets.

CoSchedule

This is an automation software designed to increase efficiency for you and your marketing team. CoSchedule enables users to schedule and automate their social media campaigns within a single platform, streamlining the entire creative marketing process.

This software focuses on optimizing effectiveness with robust analytics tools that quickly assess campaign performance. Segmentation capabilities allow you to select the right platforms for your particular audience.

The platform also includes ReQueue, a helpful tool that automates users’ most successful content within their customers’ feeds to ensure they reach the widest possible audience. This level of optimization helps save time and money while providing better returns from social media efforts.

MeetEdgar

MeetEdgar is one of the most well-known and highly praised social media automation tools on the market today. It provides users with powerful and user-friendly scheduling tools for multiple social media channels, with features that make it easy to setup and manage. The setup process is simple and quick, with extensive video tutorials. Additionally, screenshot support documentation ensures easy implementation of their automation tools.

Additionally, MeetEdgar has the ability to schedule content multiple times, helping users optimize their reach without any additional effort or help needed from the staff. This makes it an ideal tool for busy businesses that don’t have spare resources to maintain a consistent social presence. With its comprehensive tutorials and simple setup process, MeetEdgar efficiently schedules content for multiple social media platforms making it one of the best social media automation tools on the market.

Summary: Social Media Automation Tools

The term “social media marketing” should bring to mind a number of different things: engaging with an audience, developing relationships, and interacting on forums. It requires consistent and constant activity, which is impossible to do manually. Experienced bloggers and solopreneurs use social media automation tools, such as chatbots and schedulers, to automatically manage their accounts more efficiently.

The post Social Media Automation Tools to Boost Traffic appeared first on dlvr.it | blog.

Customer relationship management (CRM) is about building relationships with your customers. CRM helps companies keep track of what happens to each individual customer throughout his or her interaction with the organization. This includes everything from collecting information about the customer to keeping up with the customer’s needs.

A strong customer relationship will help build trust and loyalty among customers. If you want to retain customers, it’s important to provide excellent customer service. You don’t just want to treat your customers well; you want to make sure they feel like they are part of something bigger than themselves.

Your brand image depends on the overall experience your customers receive. When people think of your company, they often think of how good the customer service is. They might even think of your products or services as being high quality because of the way you handle yourself.

Good customer relationship management examples will improve sales and retention rates. Companies that invest in CRM software tend to see better conversion rates and increased revenue. In fact, some studies show that companies with CRM systems generate $1 million in annual revenue per employee.

Every Customer is Important

I’ve always been very grateful for the relationships I’ve cultivated throughout the years. If you are a small business you know, every customer helps. Successfully building a customer relationship results in a positive ROI and returning business. How do you create a winning customer relationship online strategy?

Successful social media marketers know that relationships are the fuel behind business success. To keep the pipeline full, you must build meaningful relationships with both customers and other business owners.

Steps to Build a Successful CRM Strategy

Goal: Compile a list of relationships that will allow you to connect with people vital to your success.

Step 1: Define Your Ideal Customer

Ask yourself: What do the top 10-20% of your customers have in common?

• Easy questions: What is his or her age, education, occupation or business? What is his or her income or financial situation? What is his or her situation today in life or work?
• More thought provoking questions: What problem do you solve for your ideal customer? Of all the benefits you offer, which are the most important to your ideal customer? What are the most pressing needs that your product or service satisfies? Why should your customer buy from you rather than from someone else?

Put Yourself in Your Customers Point of View:

• What does your product do for your ideal customer?
• What problems does your product solve for your customer?
• What needs of your customer does your product satisfy?
• How does your product improve your customer’s life or work?

Step 2: Make a list of your top 100 customers based on step 1.

Include:

• Prospects
• Potential referral sources
• Current customers

Step 3: Define How to Build the Relationship

How do you build genuine business relationships – the kind that will lead to long-term friendships, personal growth, and sales for your company? Look at your best customers – and look at a step-by-step process of how they attained that title.

Ways To Build Meaningful Business Relationships

• Notice what’s on the walls…”Until you’re dealing with people you know, you can’t tap the full power of your network.” – Mike Muhney, co-inventor of ACT!
• Make time for individual face-to-face conversations.
• Prioritize people over projects.
• Take the call.
• Return favors.

Note – Updating your Facebook status is not networking, and amassing connections with people you barely know on LinkedIn won’t get you anything.

Step 4 – Build the Relationship. Be a Giver.

Spend an hour each week reconnecting with them by liking, favoriting, retweeting, scheduling face-to-face meetings, sending a handwritten note – just stay in touch.

Make sure to offer:

• Your time
• Your resources
• Your knowledge
• Your encouragement
• Your support

Examples of Successful CRM Strategies

Innovative marketing and CRM go hand in hand. They are both essential tools for creating lasting customer loyalty and building brand awareness. In fact, many experts believe that without CRM, it becomes nearly impossible to effectively market products and services.

Here are eight examples of innovative marketing and CRM:

1. A local grocery store uses social media to engage shoppers.

2. An eCommerce site offers free shipping to encourage repeat purchases.

3. A restaurant provides discounts to loyal diners.

4. A hotel rewards guests with points for every dollar spent.

5. A car dealership gives away gift cards to entice potential buyers.

6. A clothing retailer sends emails to existing customers to remind them of special promotions.

7. A retail chain encourages customers to shop online by offering a discount code.

8. A bank allows customers to pay bills online.

Examples of CRM Efficiency

CRM systems are used by businesses to track and analyze interactions with customers. They allow companies to better understand how each interaction impacts revenue, improve customer satisfaction, and increase loyalty. Here are five examples of CRM efficiency.

1. A leading retailer uses CRM software to identify potential buyers based on their purchase history. This allows the company to send targeted emails about upcoming promotions and discounts.

2. An insurance provider tracks the status of claims submitted online and via mobile app. By analyzing data, the company can determine whether it needs to adjust rates or offer additional coverage.

3. A law firm uses CRM software to keep track of client information and communicate with clients. This ensures that lawyers don’t forget important deadlines and that they’re able to provide accurate billing statements.

4. A financial institution uses CRM software to streamline processes related to loan applications. For example, the system automatically generates letters and forms required by regulators.

5. A healthcare organization uses CRM software to track patient appointments and ensure that doctors see patients within the recommended timeframe.

What is Customer Relationship Management?

Customer relationship management (CRM) is one of the most important parts of any company’s strategy because it allows you to keep track of every aspect of customer interaction. In fact, many businesses use CRM systems today to track customer information, such as contact history, sales leads, and even product preferences.

A CRM system helps companies maintain relationships with customers by providing tools to help employees better understand what makes each specific customer tick. This way, you can provide personalized experiences that are tailored specifically to each individual customer.

5. Coordinating Between Applications

Customer relationship management (CRM) is about managing customers throughout the entire buying cycle. This includes everything from identifying potential buyers, qualifying leads, nurturing prospects, closing sales, and following up with existing clients.

A customer relationship management system automates many of these processes, allowing you to focus on growing your business rather than wasting time on manual data entry.

Marketing automation helps businesses keep track and organize all of the information related to marketing campaigns. From email lists to social media accounts, it tracks all of the activities associated with each campaign.

Sales automation ensures that every interaction between a business and its customers goes smoothly, whether it’s via phone calls, emails, or text messages.

4. Tracking Customer Activity

The most successful businesses are those that track customer activity across multiple channels. This allows you to see what works best for each individual customer. For example, email campaigns might work well for some people while Facebook ads might work better for others. You can use analytics tools to help you figure out which channels work best for each customer.

A CRM helps companies better understand how customers interact with them. By tracking customer interactions, you can learn about their preferences and needs. This information can help you tailor future communications to meet specific customer requirements.

3. Managing Customer Feedback

Social media provides an easy way to communicate with customers. But it doesn’t always work out well for businesses. In fact, according to research conducted by the American Express OPEN Innovation Lab, nearly half of consumers surveyed say they are less likely to purchase from a brand because of negative social media posts about the product or service. And while many brands use social media to respond to complaints, others don’t know what to do once they receive a complaint.

A good CRM system helps businesses improve customer satisfaction and increase revenue. However, most small businesses lack the resources necessary to build and maintain one. Fortunately, there are some affordable options available today. Here are three ways you can start improving customer satisfaction today.

1. Use a CRM System

CRM systems help companies track interactions with customers and prospects across multiple channels. They provide detailed information about each interaction, including the date, time, location, type of device used, and whether the person contacted the company online, over the phone, or in person. This data allows companies to identify trends and patterns that can lead to improvements in marketing campaigns, pricing strategies, and overall customer experience.

2. Manage Customer Feedback

Once a customer contacts a company via social media, email, or phone, the next step is to respond appropriately. If a customer complains about poor customer service, the best response might be to apologize and offer a coupon code or discount. On the other hand, if a customer asks for a refund, the company needs to make sure it processes the request correctly.

3. Improve Customer Satisfaction

If your company has a positive reputation on social media, then you should encourage customers to share their experiences. A simple thank-you note can go a long way toward building trust and loyalty. Once you have established a relationship with a customer, you can also ask for feedback. Customers will appreciate knowing that their opinions matter.

Utilize Business Analytics

Data is a hot commodity, especially among large organizations. But it’s not just about collecting data; you must know how to analyze it.

CRM platforms help businesses spot patterns that can present opportunities or issues that could lead to an escalated problem. Companies are able to identify potential problems before they become a bigger issue.

In addition, CRM software helps streamline processes and make sure employees are following best practices. This allows companies to improve customer satisfaction while reducing costs.

Automating Consistent Responses

Automated messages are great because they allow you to quickly respond to customer inquiries without having to manually enter response into your CRM system every single time. But what makes an effective automated message? Here are some tips to help you craft a consistent experience across channels.

Branding and Customers

Branding is about building a positive perception of your product among consumers. This involves creating a consistent identity across multiple channels, including social media, print ads, packaging, etc. In addition, it helps you develop a strong relationship with your target audience. If your brand is well known, people are likely to trust what you say and do. They might even buy your products just because they like you.

A strong brand image will increase consumer satisfaction and help in customer loyalty. Your customers want to know that they can count on you to deliver quality products and services.

Word-of-mouth marketing is one of the most effective ways to establish a strong brand image. When someone recommends your product or service to others, it makes them look good. People love talking about great brands, especially those that offer high-quality products and services.

Solve Customer Problems

Customer satisfaction is directly linked to whether or not you solve problems for customers. If you don’t know where to start, ask yourself questions like “What do I want my customers to say about me?” and “How am I doing now?” You’ll find that most people aren’t satisfied with their current situation. They’re looking for ways to make things better.

Customers expect companies to go above what is required to satisfy customers. This expectation stems from the fact that customers often feel entitled to certain levels of service. When a company does something extra, it makes customers feel valued.

Companies who seek out customer feedback can improve their services and increase revenues. By asking customers what they think about your product, you can learn what features they’d like to see added, what they dislike about your product, and what changes could help them use your product more effectively.

Improve Conversion Rates

The most important thing you can do to improve your sales funnel is to increase conversions. You don’t necessarily need to spend money to make money, but you do need to focus on increasing conversions. If you’re spending money on ads, you’ll probably see some improvement, but it won’t be enough to really move the needle.

In fact, there are many ways to improve conversions without spending money. Here are six things you can do today to start improving your conversion rates:

1. Make sure your landing page is optimized for conversions.

2. Use clear calls to action.

3. Include a video.

4. Provide free samples.

5. Offer a discount.

6. Give away a bonus.

Use Social Media for Customer Service

Social media is a great way for businesses to connect with customers and build stronger relationships. However, it’s important to remember that social media isn’t just about posting pictures of yourself and your products. You must respond to negative reviews and comments, and make sure you provide helpful information to people who ask questions.

Respond quickly to social media reviews. If someone leaves a review on Facebook, Twitter, or Instagram, respond within 24 hours. This gives you a chance to address the issue directly and resolve the problem. Also, don’t forget to thank the person for taking the time to write a review.

Make sure your responses are personalized and relevant. When responding to a comment or question, try to answer it specifically. For example, if someone asks whether your product works well with children, say something like, “Yes, our kids love playing with it.” Don’t simply post a generic response such as, “Thanks for letting us know. We appreciate hearing feedback from our customers.”

Continuous Marketing Engagement

Customer retention is key to building strong long term relationships. Engagement is the foundation for any successful customer relationship. Continuous marketing engagement is necessary for building trust between businesses and customers, and it helps build loyalty among customers.

Loyalty programs are very popular today. These programs give you an opportunity for continuous marketing engagement with your customers. Customers who receive rewards tend spend more money.

Automate Customer Support

Chatbots are becoming increasingly popular because they offer a cost-effective solution for customer support. In fact, according to Forrester Research, 60% of companies plan to use chatbots within the next three years.

A chatbot is a program designed to simulate conversation with humans via text messages. These programs can handle simple inquiries such as flight information, hotel reservations, restaurant recommendations, and even book appointments.

The most common type of bot is called a “conversational agent.” This type of bot uses natural language processing (NLP), artificial intelligence (AI), machine learning, and speech recognition technology to understand what people say and respond appropriately.

Live Chat and Chatbots

Live chat platforms allow you to engage with customers in real time. Chatbots are artificial intelligence programs designed to simulate human conversation. They use natural language processing to understand what people say and respond appropriately.

A good customer relationship management strategy includes both online and offline channels, such as email, phone calls, text messages, social media posts, physical mail, etc. Online marketing tools like Facebook ads, Twitter campaigns, and LinkedIn groups can be used to promote products and services. Offline marketing strategies include events, trade shows, and word-of-mouth recommendations.

Customer relations are important for any type of business. They can range anywhere from simple things like answering product questions to complex ones like developing strong relationships with customers over time. In this article we’ll take a look at how you can use customer relations to help grow your business.

Advantages of Chatbots

Why do customers like talking to chatbots? Because it saves them time and money. When someone types a question into a chatbot, the bot responds immediately. If the person needs additional information, he/she can ask follow up questions. And if there is no response, the customer can send another inquiry.

In addition to saving time and money, chatbots are preferred over traditional methods of communication. People prefer chatting with a bot rather than calling a human being. A survey conducted by IBM found that 75% of respondents said they would prefer to talk to a robot over a live person.

Another benefit of chatbots is that they can provide real-time assistance to customers. Instead of waiting days or weeks for a reply, a customer can receive immediate responses from a chatbot.

Finally, a chatbot can improve customer satisfaction. By providing quick answers to frequently asked questions, a chatbot helps increase customer loyalty.

Have an Omnichannel Presence

Omni channel marketing is about creating a single view of your brand across multiple channels. This includes having a strong digital footprint, physical storefronts, mobile apps, email campaigns, and even brick-and-mortar locations. An omni channel strategy helps you reach customers where they are most likely to spend their time online and offline.

For instance, let’s say you sell shoes. You want to make sure that people see your products on social media, read reviews, and find out information about your product. But you don’t just want to put up a shoe store on Facebook. You want to offer a variety of ways for potential customers to buy your shoes. For example, you could add a section on your site dedicated to selling shoes. Then, you could use Facebook ads to promote your shoe store. Or, you could include a link to your shoe store in your blog posts. And finally, you could send emails to your list asking them to check out your shoe store.

The key here is consistency. If someone sees your shoe store on Facebook, it needs to look the same as it does on your website. Otherwise, your customers won’t know whether they’re buying shoes from your main website or from Facebook.

Reduce Customer Effort and Boost Customer Satisfaction

Live chat and cobrowing solutions save agents’ time and energy. They can focus on providing excellent customer service while still having time left over to do other things.

For example, one agent at CBK used to spend up to four hours each day looking for information about products and services. Now she spends 30 seconds per call finding out what her customers want. She saves time and energy, and her customers appreciate it.of CRM Marketing Automation

Marketing automation is a powerful tool used to help businesses grow. Companies use it to nurture leads, convert prospects into buyers, and improve customer retention. Here are some examples of how marketers use marketing automation.

1. Email campaigns

Email marketing is one of the most popular forms of digital marketing today because it allows you to communicate directly with your audience. You can send out automated messages to people based on their interests, behavior, location, and other factors. This type of email campaign can be very useful for generating leads and improving customer relationships.

2. Social media management

Social media management tools allow you to schedule posts across multiple social networks like Facebook, Twitter, LinkedIn, Instagram, etc. These platforms make it easy to manage your brand’s presence online. Some even include analytics features to measure performance and track conversions.

3. Customer Relationship Management

CRMs are software programs designed to keep track of interactions with clients and customers. They allow you to organize contacts, notes, tasks, documents, and other information about each person. Many CRMs offer marketing automation capabilities such as emailing customers, scheduling follow up calls, and automating repetitive tasks.

Customer relationship management (CRM) is important for all businesses, regardless of size. CRM software helps companies manage interactions with customers and prospects across multiple channels. CRM systems help companies track leads, nurture them, qualify them, convert them into sales, and close deals.

Reactive vs. Proactive Customer Relations

There are two main types of customer relations: reactive customer relations and proactive customer relations. Reactive customer relations are those that occur when something goes wrong. For example, if someone calls into your store complaining about a problem with one of your products, you could react by offering to replace it free of charge. This is reactive customer relations because you’re reacting to a negative experience.

Proactive customer relations are those where you actively try to make sure that people have a great experience. These are usually done by providing incentives for repeat purchases. If you sell shoes online, you might reward customers who buy multiple pairs by giving them a discount on future purchases. You’d be doing proactive customer relations because you’re trying to encourage people to do what you want them to do.

A good way to improve customer relationships is to offer rewards for repeated purchases.

Just How Important are Customer Relations?

Customer relations are an essential part in every business. They help companies build relationships with their clients and maintain those relationships over time. In fact, according to research conducted by the American Express OPEN Innovation Center, 63% of consumers say that great customer service makes them feel valued and appreciated. Would you do business with a company that treated you poorly – if there were alternatives?

A good customer relations strategy will help businesses retain existing customers and attract new ones. If you want to make sure that your customers are satisfied, it helps to know what they like and dislike about your products and services. You can use this information to improve your offerings and provide better customer experiences.

Here are some ways that you can start building strong customer relations today:

1. Be Transparent

Your customers want to trust you. Showing them that you care about them and their needs will earn their loyalty. Make sure that you communicate clearly and honestly with your customers. This includes responding quickly to questions and concerns.

2. Listen Carefully

You don’t always have to speak up. Sometimes, listening is just as effective as talking. When you listen closely to your customers’ problems, you’ll learn how to solve them. And you might even find out something useful that you didn’t realize you needed to know.

Recap: Exactly What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) is a way of managing relationships with customers. In short, it’s a method of understanding what your customers want and how best to provide it to them.

A customer relationship management model helps companies understand what their clients want, and what they expect from them. This process involves gathering data, analyzing it, and deciding whether to make changes based on the analysis. Once you have identified your target audience, you should develop an appropriate strategy to reach out to those people.

Salesforce is one of the most popular CRM solutions for small and medium-sized businesses. It provides everything needed to effectively manage every aspect of the relationship between a company and its customers.

The post Customer Relationship Management for Online Success appeared first on dlvr.it | blog.

Social media management tools are ideal for managing multiple social accounts across different platforms such as Facebook, Twitter, Instagram, and YouTube, all from a single dashboard. These tools allow you to schedule posts, monitor comments, create custom reports, manage your followers, and much more. In this article, we have listed the best social media management tools available on the market today.

Social media marketing is no longer just about posting status updates and pictures to your social media accounts. You now have to think about how to engage with your audience on different platforms, which is an important aspect of your social media strategy. There are many options available today, and we’ve put together a list of some of the best ones. It’s a great way to manage your online presence across all social media channels – and for all they do, they are extremely cost-effective.

Will I Need a Social Media Manager?

What is the difference between a social media manager and a social media automation tool? A social media manager manages all of your social profiles from one place while an automation tool allows you to automate certain tasks like posting content or scheduling tweets. A social media management tool enables anyone on your team to take charge of your marketing automation and manage your social media efforts, and much more, from one dashboard.

Automation and Time-Saving Features

Automated tools are great because they save you time and make it easier to do things. They also help you avoid making mistakes. You can set up email campaigns, landing pages, forms, and even social media posts all within one dashboard. This saves you time and makes it easy to track conversions.

A good automation tool will integrate with other parts of your marketing strategy. If you use Hubspot, for instance, you can link your CRM system directly to Hubspot. Then, you can automatically send emails based on what happens in your CRM.Collaboration features

Social media tools are designed to make it easier for businesses to manage social channels. They come with built-in collaboration features such as chat rooms, live streaming, and video conferencing, which makes it easy to communicate with customers and prospects. These features are especially helpful for small businesses because they don’t require large teams to operate effectively.

Reporting and Analytics

Reporting tools should be able to deliver clear insights into your audience, including demographics, interests, behaviors, and engagement levels across all platforms. They should also be able to monitor the performance of individual channels separately. Social media management tools should integrate reporting features.

The Best Social Media Management Tools Include These Features:

• Analytics – Track the performance of each channel separately.

• Content curation – Find relevant content from around the web and share it with your audience.

• Customer support – Get answers to any questions you may have quickly and easily.

• Customization – Create unique layouts and designs that fit your brand’s style.

• Scheduling – Schedule posts ahead of time so you never miss a beat.

• Security – Make sure your data stays safe by using encryption technology.

• Social sharing – Share content with friends and family through social networks.

• Video editing – Edit videos and add special effects.

• Visual editor – Easily create beautiful images and graphics.

• Web design – Build websites that look professional and reflect your brand.

• Website builder – Create a website without coding knowledge.

• Workflows – Set up automated tasks that run when certain events occur.

• Email marketing – Send personalized messages to subscribers via email.

Social Media Management Software – a List

dlvr.it

dlvr.it helps marketers manage their brand across multiple platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Blogger, Tumblr, WordPress, and others. A lot of people think that free tools are inferior to paid ones simply because they cost nothing. But that isn’t true. Many free programs include basic functionality that allows you to accomplish certain tasks.

Buffer

Buffer is one of the most popular social media management platforms out there. You can use it to schedule posts across Facebook, Twitter, Instagram, LinkedIn, Tumblr, Pinterest, and even YouTube. Buffer lets you set up automatic posting based on keywords, hashtags, and topics.

Hootsuite

Hootsuite is another powerful social media management tool. With Hootsuite, you can post to multiple networks at once, track performance, measure ROI, and see analytics about what people like and don’t like. You can also add custom tags to posts, monitor mentions, and reply directly from within the app. Plus, you can connect with influencers and brands to build relationships and gain exposure.

Sprout Social

Sprout Social is a complete social media dashboard that helps you manage everything from scheduling to analytics. It includes analytics, reporting, and insights into your audience’s behavior. You can also integrate with third-party apps and APIs to automate tasks. And you can easily customize your dashboard to fit your needs.

For those looking to grow their audience organically, SproutSocial is a good choice. Its features include analytics, scheduling, and a variety of integrations. If you’d rather focus on growing your brand, SproutSocial offers paid plans starting at $15/month.

NapoleonCat

NapoleonCat helps you manage multiple accounts and keep track of them all. You can use it to make sure you are posting consistently across platforms, schedule posts, and even set up automatic replies. This app is perfect for eCommerce businesses looking for ways to increase conversions.

Social Pilot

If you don’t want to spend money on a full-fledged social media management system, Social Pilot might be the perfect fit for you. It’s free, and it does offer a lot of features. For example, you can schedule posts, upload images, and even add comments to your posts. You can also set up alerts to notify you whenever someone shares your content.

Simplify Your Marketing With social media management tools

Social media management software helps users create posts ahead of schedule, post them across different platforms, and engage with followers. This tool allows companies to increase brand awareness and customer loyalty.

Social media management tools allow you to manage multiple accounts simultaneously. You can post content across all platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, YouTube, Snapchat, Reddit, Vine, etc. These tools make it easier to monitor conversations happening around your brand or product.

They help you track what people are saying about your brand or product. This includes mentions, hashtags, likes, comments, shares, retweets, etc. Social listening tools give you insight into how well your posts perform. For example, you can see how many impressions each post receives, how many times it gets shared, and how much traffic it drives to your site.

Engage with Your Social Platform Customers

You can use these tools to find influencers, engage with customers, and build relationships with potential partners. If you’re looking to promote your business, this will help you get more attention and engagement.

These tools can be used to find new customers, as well as existing ones. They can also help you identify which channels are working best for your audience.

If you want to reach a wider audience, these tools can help you do so. You can share your content on other sites, such as blogs, forums, and news outlets.

Do Social Media Management Tools Save Time?

Social media marketing tools are essential for every marketer because they make it easier to manage multiple accounts across different networks. These tools automate tasks like bulk scheduling posts, monitoring performance, analyzing data, and providing insights into what works and what does not work on social media platforms.

Is Security an Issue with Social Media Management Tools?

Yes! Social media management tools are very useful, but they come with their own set of security risks. Hackers have been known to target popular social media platforms, such as Facebook, Twitter, Google+, and others.

This means that if hackers gain access to your account, they could steal your personal information, change your settings, or even delete your account.

How Can I Protect Myself From Social Media Attacks?

The first step in protecting yourself against attacks is to ensure that you only log into the social media platform using strong passwords. Make sure that you don’t reuse the same password across multiple websites.

Also, never click links in unsolicited emails or messages. Never open attachments unless you know who sent them. Always keep your operating system up to date, and install updates immediately when they become available.

Use a VPN (Virtual Private Network) to protect your online activity while browsing the web. A VPN encrypts all of your internet traffic, making it harder for hackers to intercept and read your communications.

Lastly, always remember to enable two-factor authentication whenever possible. Two-factor authentication requires additional verification steps beyond just entering your username and password. It’s a good way to prevent unauthorized users from accessing your account.

Types of Social Media Management Tools

There are three main categories of social media management software: desktop apps, web apps, and mobile apps. Desktop apps are typically used by businesses, whereas web apps and mobile apps are usually used by individuals. In general, desktop apps tend to be easier to use, since they require less technical knowledge. However, web apps and mobile apps often provide more functionality.

Desktop Apps

The most common type of social media management software is desktop apps. These programs allow you to manage multiple accounts simultaneously, schedule posts, monitor activity, and perform other tasks. You can even add custom fields to posts, allowing you to track specific metrics such as likes, shares, comments, etc.

Desktop apps are great because they work well on computers, tablets, smartphones, and other devices. They are easy to install and configure, and they generally come with a free trial period. However, they do require some technical skills to set up properly. If you want to learn how to use desktop apps, we recommend checking out our guide here.

Mobile Apps

Web apps and mobile apps are both relatively simple to use. Web apps are accessible via a browser, and mobile apps are accessed via a smartphone app store. Both web apps and mobile apps give you access to your account information, including analytics data. Mobile apps also let you post directly from within the app itself, making it convenient to quickly update your status.

Web Apps

However, web apps and mobile applications lack certain features found in desktop apps. For example, web apps and mobile applications cannot send push notifications, meaning that you won’t receive alerts for new messages or mentions. Additionally, web apps and mobile apps aren’t able to integrate with third-party tools, such as Facebook Ads Manager.

If you’re looking for a tool that provides a lot of flexibility, desktop apps are the way to go. On the other hand, if you just want to check in once in a while, web apps and mobile Apps are perfect.

Social Media Management Tool Prices

Social media management software varies widely in price. Some offer free versions in addition to higher-priced plans. There are even some paid platforms that offer unlimited storage space and bandwidth.

The most basic version of a tool like Hootsuite offers scheduling, analytics, and reporting. You can use it to manage multiple accounts, monitor conversations, and schedule posts.

More robust solutions include custom integrations with third-party apps such as Slack, Salesforce, and Trello. They allow you to automate tasks across multiple channels, track performance metrics, and integrate with CRM systems.

Some companies offer managed hosting for their customers. These packages typically include everything needed to run a successful campaign, including email marketing, web design, and customer support.

Free vs. Paid Tools

When deciding whether to use a social media scheduling tool, it’s important to understand what you are getting into. There are many different types of software solutions, including both free and paid versions. Some companies offer free trials while others charge monthly fees. In some cases, you might even find a combination of both.

The best way to determine whether a particular solution fits your needs is to test it out. You don’t want to make a decision based solely on price because there are plenty of free alternatives that do everything you need. Instead, take advantage of trial periods and see how well the product works for you. If you decide to continue using the tool, you can always upgrade later.

If you choose to go with a paid option, you’ll likely pay less upfront. However, you could end up paying more over time due to additional advanced features and upgrades. For example, you might be able to save money by purchasing a single version of a program rather than upgrading every month. On the flip side, you could spend more money buying multiple licenses of a product.

In addition to pricing, another factor to consider is how features including visual calendars, a messaging inbox, a dedicated publishing queue, and much more. Their team of experts are always ready to help you strategize, optimize, measure ROI, and more.

Publish Flawlessly. Analyze Effortlessly. Engage Authentically.

As you have read here, social media management tools make it easier to schedule posts across social media platforms. With just a few taps you can publish to Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, YouTube, Google Plus, Reddit, Snapchat, Vine, Periscope, Flickr, and Foursquare. You can even add custom URLs to your list of sites. And there are no limits to how many times your social teams can schedule content in advance on each site.

Conclusion: Social media management tools

Social media management tools are software solutions designed to make it easier for businesses to manage multiple social networks. These tools typically provide a dashboard where you can view information about your social profiles, including how many followers each account has, what type of content gets shared most often, and much more. You can use these tools to post content, schedule future posts, comment on others’ posts, and even respond to comments.

A good social media management tool allows you to create posts, set up schedules, and monitor analytics. For example, some tools let you see how many people clicked on your link, whether they liked your page, and how many times they viewed your profile. Other tools offer commenting options, allowing you to reply to specific comments or engage with conversations.

Some social media management tools come with additional features, such as scheduling, analytics, and social media monitoring and reporting capabilities. Scheduling lets you plan out your posting strategy over time. Analytics gives you insight into how well your campaigns are performing. Reporting helps you analyze data across different platforms.18 social media management tools for businesses in 2023

Social media marketing is one of the most effective ways to reach potential customers. However, it takes some planning and preparation to ensure that you’re getting the best ROI possible. In addition to choosing the right channels, you must also choose the right tool to help you run your campaigns.

Recap: Social Media Management Tools That are Easy to Use and Powerful

dlvr.it

dlvr.it is a powerful marketing management solution designed specifically for digital marketers. CoSchedule helps you plan, execute, analyze, optimize, measure, report, and track every aspect of your campaigns and social posts. Whether you’re managing a single campaign or hundreds, dlvr.it gives you complete control over your entire social media content workflow.

Sprout Social

Sprout Social is a great option for small businesses looking to grow their presence online. Its interface is intuitive and simple to navigate, making it ideal for beginners. Sprout Social also offers a variety of integrations, including Zapier, Slack, Salesforce CRM, HubSpot CMS, Marketo Marketing Cloud, MailChimp, and Zendesk.

SocialPilot

SocialPilot is an easy-to-use tool that makes it super simple to manage your social media presence. You don’t need to know how to code or design anything – just enter your username and password and start posting.

With SocialPilot, you’ll never miss another post again. Schedule posts ahead of time, monitor your followers’ activity, and even reply to comments.

Buffer

Buffer is one of the most popular social media management tools around. With over 50 million monthly active users, it’s easy to see why. This tool allows you to schedule posts across multiple networks, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, Google Plus, Reddit, Snapchat, YouTube, and even WordPress. You can also use it to track performance metrics such as impressions, engagements, likes, shares, comments, and conversions.

Buffer is a tool that helps people schedule posts across different social networks. You can use it to post regularly on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Reddit, Snapchat, and even YouTube. All you need to do is set up one profile, add your desired networks, and choose how often you want to post. Then, just sit back and watch your followers grow.

The app is completely free, and there are no ads. However, there is a paid version called Pro that includes additional features like custom scheduling, analytics, and more.

Sprout Social

Sprout Social offers many different tools to help businesses manage their social media presence. You can use reports to see how well your posts perform across platforms, and you can even set up automated tasks to post regularly. Its CRM tool lets you store contact information and follow up with customers.

Social media management software is one of those things you probably don’t think about too much. But it’s important to know what you are getting into. There are many different types of social media management software out there, and each one offers something unique. Some offer basic features like scheduling posts, while others go far beyond that. But the common features for business owners is that many have is the ability to manage your social media calendar, schedule content, complete reporting with analytics features, and improve social engagement.

The post Tools for Social Media Management – Grow Your Brand appeared first on dlvr.it | blog.

You may gain attention and maintain followers’ interest by using a carefully selected feed. It may boost engagement, traffic, brand awareness, and ultimately conversions when done properly. It is a crucial component of your content marketing plan.

Strategies for Curating Relevant Content

The process of developing material based on someone else’s work is known as content curation. For instance, you might encounter a blog article about a subject you’re interested in and decide to create material on that topic yourself. Or perhaps you came across a video that really clarifies something, and you want to add some words to support what the video says. You are content curation in both scenarios.

The use of content curation might help you get more exposure and save time. But to ensure that these content marketing initiatives are successful, strategy and execution are required. This manual will cover a wide range of topics, including how to organize your content curation strategy, which tools to use, how to produce high-quality material, how to diversify your social media calendar, and much more.

How to Curate Content: Steps

One of those keywords, curation, is frequently used without much justification. But unless you understand why you want to do it, it is meaningless. So let’s examine its components and operation in detail.

We must first define the term “curated.” In other words, it’s recent content that you’ve decided to draw attention to because it matters to you. You could want to read messages from friends and family or articles produced by professionals in your field. Whatever your motivation, there are techniques to guarantee that the subjects and content in your social media feed are relevant and of high quality.

Choosing the kind of content you want to concentrate on is the first step. Do you favor following industry influencers? Or perhaps you simply enjoy picking the brains of marketing thought leaders on various social media sites. Your search for quality material to distribute can begin once you’ve determined your hobbies and go-to sources.

1. Content Types

Images, videos, and text posts are the three categories of well-selected content that make up a curated feed. Each has a distinct function. Images help people visualize items and events well. Videos let you demonstrate how your product functions and better explain what you have to offer to potential buyers. Text postings and timeless content give more background information about your company and its goods.

2. Posting Calendar

Your audience size, the kind of content you choose to share, and how much time you have to commit to each channel will all affect how frequently you post. For instance, if you manage a tiny eCommerce business, one post every week can be plenty. However, if you deal in high-end luxury goods, you might need to post more than once a day.

3. Posting Place

Decide where your audience spends the most of their online time, which may be learned from a variety of sources. Facebook, Twitter, Instagram (which is owned by Facebook), LinkedIn, Pinterest, Tumblr, Google+, and Reddit are a few of the sites that are widely used. Additionally, you can open a unique account for every platform.

4. Distributing Selected Content

Consider the channels your target audience routinely utilizes when choosing who to share your curated feed with. Using tools like BuzzSumo or SEMrush to see which websites receive the most organic traffic from search engines is the best method to learn this. The most popular keywords and those that turn the largest percentage of site visitors into leads will be displayed by these tools.

5. Using Promotional Feeds

You’ll need to advertise your curated feed once you’ve located the appropriate users to share it with. Paid marketing and organic advertising are the two basic strategies. Paid advertising includes the use of advertisements on other websites, such Facebook Ads, however these are frequently pricey. Sharing links to your curated feed on pertinent blogs and forums is a kind of organic promotion. This is unpaid,

Which Social Networks Should I Concentrate On?

You may start developing your feed once you are aware of the platforms that your audience uses frequently. The largest social networks should be used initially. You can instantly reach new audiences thanks to the rich advertising choices on Facebook, Twitter, and Instagram.

You can access intriguing material on a wide range of sites. Instagram, YouTube, Twitter, Pinterest, Tumblr, Reddit, LinkedIn, Facebook, Snapchat, Vine, Flickr, and even Medium are a few of the most widely used platforms. Many websites exist, however these are a few of our favorites.

Instagram

Instagram is a wonderful place to start if you’re seeking for pictures. With over 800 million active users each month, there is space for everyone. Additionally, Instagram lets you tag your photos with hashtags, which makes it simple to find people who share your interests.

YouTube

YouTube is a fantastic resource for finding excellent video content. YouTube actually has a ton of instructional resources, despite the fact that it can seem like a weird pick. You can find everything on YouTube, from instructional to expert interviews. Additionally, you can be sure that there won’t be any copyright problems because Google owns it.

Twitter

Twitter is another another excellent resource for finding stuff that interests you. To find popular subjects, just type #hashtag into your browser. For instance, you might search for #blogging if you wanted to learn more about blogging. Following accounts like @the buzzfeed bloggist that tweet about blogs would then be a good idea. Another well-liked application of content curating is retweeting.

Time devoted to Content Curation Activities

Creating a successful feed takes time. Creating connections with influencers and other brands takes time. And building a following takes time. So don’t anticipate immediate results. Spend at least 30 minutes per day curating your feed instead.

Tools for Curating Content

Buzzsumo: You can learn what kinds of content go well together using this tool. Buzzsumo allows you to enter a topic and displays the most popular posts, pages, and websites that connect to it. These trending subjects are drawing the greatest attention from viewers.

SEMrush: You may monitor how frequently people mention your brand using this tool. The keywords you should target to raise engagement levels can then be determined using this data. x

What Percentage of Original Content Should Be Curated?

Finding outstanding content from others is only one aspect of content curation; another is providing value to your audience and interacting with them. For your social media marketing approach, if you’re creating the content from fresh, be sure to inject some of yourself into each piece. You can achieve this by adding a brief text describing your reasoning for sharing, tweeting, or reposting content from your chosen reputable sources. Your supporters will understand exactly where you stand on the issue and why you believe it is important as a result.

Additionally, you can use selected material to showcase some of your best work. If you’re a photographer, for instance, you might compile screenshots of your favorite images from various websites. You might also share one of your most recent entries if you’ve been hard at work on a project.

Curation Is Important For Your Content Strategy

One of those topics that everyone is aware of but few people fully master is social media. There are several simple actions you can take to ensure that your material is viewed if you want to make sure that your social media postings are being seen.

Curating content is the initial stage. By doing this, you organize already-existing content into manageable, single-post-sized pieces. The majority of the best content is already available online, so you don’t necessarily need to spend hours coming up with something truly unique. Instead, you may just modify what others have created so that it better fits your brand.

Decide how much of your content you want to include in each post once it has been sorted. You may decide to include all of it or just a small amount of it, depending on the type of content you’re posting. When posting a recipe, for instance, you might merely provide the list of ingredients, yet when sharing a video, you might share the complete movie.

You can produce high-quality content that will keep your fans interested in your brand by following these straightforward rules.

Benefits of Curating Content for Social Media

One of those concepts that, while good in theory, requires some work to perfect is content curation. There is much more to it than simply sharing online content, despite what you may believe. Actually, it resembles content marketing a lot, with the exception that you don’t have to create anything yourself. Instead, you merely compile awesome content from across the web and distribute it to your audience.

Similar to content curation, social media curation focuses on providing material that is pertinent to your audience. You undoubtedly already know how crucial it is to engage with your audience if you’re trying to grow a following. But did you realize that you may accomplish that goal by using social media curation? By curating material, you may encourage your audience to learn new things, come up with fresh concepts, and feel motivated.

Create Value

Those who add value are more likely to be followed. They want you to show them whatever you find fascinating and let them know about it. This makes sense because people don’t want bogus news; instead, they naturally seek out those who are fascinating and helpful. So why wouldn’t we want to follow someone who shares knowledge that is both engaging and useful? It’s also no surprise that people enjoy it because social media curating is essentially a way to demonstrate what you’ve learned.

1. Add Your Professional Opinion

People want to know your thoughts and feelings when they are looking up information about you. They want to know that you are intelligent enough to grasp the issue and express your viewpoint with precision. When uploading someone else’s work, always provide due credit and don’t forget to include your own perspective and ideas. This clarifies your motivation for sharing anything with readers and helps them understand your position on the subject. One of the main advantages of content curation is this.

2. Add Your Own Clarification or Questions

Always provide some form of comments while sharing content. You might repost the author’s first tweet or make a blog post describing why you enjoy the piece and include a link to it. This advances your personal brand while also giving your fans something of value. People value hearing from experts, particularly when those experts have been cited in other publications. Even a clever query can elicit a receptive audience from your followers.

3. Increase Credibility and Trust

Curated tweets are a fantastic way to demonstrate your knowledge and experience. You show that you are informed, dependable, and interested in conversation and exchanging opinions about your chosen issue by curating content from reliable sources. Additionally, you will appear much smarter because you are showcasing the greatest available material. The objective is to establish yourself as the go-to authority in your specialized field.

4. Consistently Offer Value

People are seeking for information and perspectives, not for filler. Never attempt to sell anything. Instead, put your attention on imparting knowledge. Share interesting posts and articles that can be used to solve issues, learn new things, or acquire new perspectives.

5. Raise Brand Recognition

Brand awareness rises when other people’s content is shared. People typically enjoy returning favors. They’ll be more inclined to visit your website and read your blog entries if you share their material. Additionally, it demonstrates your interest in the subjects they cover, which will motivate them to repay the favor by promoting your material.

6. Gives You Insights About Your Audience

One of those tasks that should be simple to complete but isn’t is content curation. You can personally compile lists of articles, videos, photographs, and other stuff or you can delegate the task to algorithms. However, there is another approach that I believe is considerably more effective: curating content.

Simply said, curated content is stuff that has been assembled for you by another else. This might be anything from a collection of the most recent blog entries to a ranking of the top articles on a particular topic. In reality, several businesses sell their products through carefully chosen material. Curated content is a terrific place to start if you’re trying to establish your authority and credibility in your area.

In order to determine the kinds of material that your audience prefers to read, you can also use curated content as a resource. For instance, you might make sure to publish numerous evaluations if your team discovers that your audience enjoys reading them. You might also start writing tutorials if you find that your audience enjoys watching them.

Last but not least, curated content might reveal information about your audience that you might not otherwise have. For instance, you might want to think about launching a YouTube channel where you instruct others on how to play the guitar if you find that many of your readers are interested in doing so.

What is Content Curation, Exactly?

Finding pertinent content from a reliable source and disseminating it to your target audience via social media networks is known as content curation. This could be updating your blog, sending out emails, or posting on social media.

You can curate your favorite stuff in a variety of ways, such as:

• Social media: Look for significant people in your business on sites like Twitter, Facebook, Instagram, and LinkedIn and follow them. Next, leave remarks on their posts and pose inquiries. Even better, strike up a discussion with them.
• Email bulletins – Create a newsletter that you send out every week with selected articles. At the conclusion of each piece, be sure to include a call to action.
• Blogs: Every month, publish a post with a list of the top 10 things you love about your niche. Put a link to your website at the end of the article.
• Influencer marketing: Get in touch with bloggers and other industry influencers and invite them to write guest pieces. In return, they will advertise your company.

Summary: Curation of Content for Social Media

Finding what people are interested in and sharing it with them is the goal of content curation. Social networking websites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. frequently feature this kind of information. Users can upload content straight into their feed using these services. Additionally, they enable us to follow specific accounts and get alerts whenever they post something new.

Searching for original content that others might overlook is part of content curation. You read and share fantastic pieces and articles with your followers. This enables you to expand your audience and attract new clients.

Finally, you should make sure that your material is routinely posted across a variety of venues. While Facebook may seem like the place to concentrate your efforts, you should also use Twitter, Instagram, Pinterest, LinkedIn, and even YouTube. Every channel has a slightly distinct experience, therefore you should use them all strategically when developing your social media strategy.

You might think about providing a link to your blog or website in the description box, for instance, if you publish videos on YouTube. You may try including a call-to-action button on Facebook to encourage readers to sign up for your email newsletter. You might also use hashtags relating to your niche on Twitter to broaden your audience.

You can create an audience around a particular issue with the use of a selected piece of content. You can utilize content curation to build brand awareness and draw in new clients if you know how to do it well. These are only some of the advantages of content curation.

The post Content Curation for Social Media appeared first on dlvr.it | blog.

The most crucial aspect of a social media calendar is making sure you update pertinent material frequently. Waiting until you have something wonderful to say will prevent you from ever speaking.

Produce, Plan, and Publish Your Top-Notch Content

One of the best methods for expanding your business online is to post on social media. But to make sure you’re sharing regularly across several channels, you need to plan and organize.

For marketers trying to automate their social media management routine, dlvr.it is a potent tool. You may plan postings over several networks, evaluate performance, and calculate ROI with dlvr.it. Additionally, dlvr.it interacts with a wide range of programs, making it simpler than ever to link your social media initiatives with your current systems.

Planning Content for Social Media Networks

If you’re trying to gain followers on social media platforms like Twitter, Facebook, Instagram, etc., you’ll undoubtedly feel overloaded by the sheer amount of stuff that appears in your feed. How then do you select what goes there?

There are numerous approaches to this issue. Here are some suggestions to guide you in selecting the most effective method for posting scheduling.

1. Pick Your Platforms Wisely

You must decide which platforms to use for each sort of post before you begin scheduling them. For instance, because Facebook is where people spend the majority of their time online, you can utilize it as your main platform if you want to share images.

YouTube might be a better option, though, if you wanted to share videos.

2. Establish the Most Crucial Objectives

Once you’ve decided on the platform you’ll use, you need to decide what’s most crucial for your marketing objectives.

Is it more crucial that users view your most recent visual content? Do they need to read your most recent blog article more than anything else?

3. Establish Schedules

You need to make routines so that you can actually stick to them now that you’ve decided what you want to post.

Every day at 9:00 AM, you could just log in and publish all of your planned posts. However, that would mean that you could only post to your social calendar once each day.

Instead, you can utilize dlvr.it to schedule your material to be published every day of the week.

4. Plan Posts Ahead of Time

It’s possible that you’ll just have a few days’ worth of articles scheduled when you initially set up your calendar.

However, as time passes, you’ll likely realize that you have more than enough to fill your calendar.

You won’t have to worry about running out of topics to post when you schedule posts in advance.

List the Post Categories and Content Types for Each Social Channel

Platforms for social media are always evolving, changing, and expanding. As a result, it’s critical to comprehend what each channel has to offer and how to make the most of its characteristics in order to expand your audience.

Making a Social Media Calendar: How Do I Do It? Content Types

Simply put, a post type is a category on a specific social network. Facebook, for instance, enables you to divide posts into three primary categories: status updates, photos, and videos. You can reach various audiences and manage your content more effectively with these post categories.

Message Category

A post category is a designated collection of posts that belong to a single post type. It can be compared to a smaller category within a larger one. For illustration, status updates might contain images, movies, links, quotations, etc. Looking at your site’s most popular posts is an excellent method to figure out which article categories go well together. If you see that similar themes are discussed frequently, there may be a post category that would be a suitable fit.

Save Time When Posting on Social Media

You may schedule the frequency and content of your social media posts using a calendar. You may simply look at your calendar to see what’s coming up rather than wasting hours trying to pick what to write about. By doing this, you can focus on producing quality content while saving time. Additionally, it assists you in avoiding making the same errors repeatedly.

You can alter a social media calendar to meet your social media strategy and use it efficiently. For instance, you might want to mark major occasions, holidays, and other dates on your calendar. Then, it will be simple for you to add such events to your calendar.

Even more calendars can be configured for each profile. You can keep track of everything across platforms if you manage multiple accounts. Additionally, you save time by not having to manually update each account.

Verify That Your Social Media Posts Go Live When They Should

Your social media initiatives might not have yet been published if you aren’t seeing any results from them. Check your analytics dashboard or website traffic metrics on your content calendar tool to make sure that the items you’ve planned for publication are actually appearing on your social media pages.

Dashboard for Analytics

You can see when your posts were published on your analytics dashboard. It ought to indicate whether or not they did well.

Reports on Website Traffic

Reports on website traffic can let you know which pages saw the most visitors over the given period. You can determine the effectiveness of your posts based on these figures.

Examine Your Analytics Results

You may learn from analytics data how readers reacted to your posts and user-generated material. You can use this information to make successful postings and better prepare for upcoming campaigns.

Plan Out New Posts

You can begin scheduling new posts as soon as you’ve verified that your previous ones were published successfully. Using automation, you can easily create a regular posting schedule.

Identify and Engage Your Ideal Clients

We may connect with folks we might not otherwise encounter thanks to social media. However, it’s also simple to overlook crucial chances to interact with our viewers. You must ensure that your scheduled social media posts are published if you want to avoid missing anything.

Using a scheduling tool is the easiest method to make sure that your social media posts go online on time. You may plan automatic posts using social media management solutions for a variety of sites, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, YouTube, and even RSS feeds. Different hours of the day, days of the week, and even holidays are available for selection. Some programs come with extra functionality like tracking and reporting for analytics.

But what if you neglect to post? What if you mistakenly remove one, even worse? In either scenario, unless you actively check, you won’t know whether or not your message got live. It’s crucial to make sure that your posts really publish in order to avoid missing out on possible conversations, engagements, and sales.

The Use of a Social Media Content Calendar Can Boost Your Workflow

Managers of social media are constantly seeking for methods to streamline their processes. They want to avoid having to spend hours browsing through endless lists in order to discover what they’re looking for quickly. It’s critical to have a method for visually organizing your content in addition to the ability to sort and filter. Making a unique template for a social media calendar is an excellent approach to accomplish this.

This template has a monthly calendar where you may list the dates that each of your past posts, photographs, videos, etc. were published. Use the color picker tool to choose the background and text colors if you want to change how the calendar looks.

How to Make a Successful Social Media Calendar

You may plan posts, make reminders, and even coordinate with other members of your social media teams using a social media calendar, which aids in the organization of your online activities. Here are some pointers for establishing one.

1. Create a calendar

You don’t want to squander time trying to find ideas. Instead, you should devote your time to producing excellent content. You’ll need to know what you’re going to post about in order to achieve that. Create a list of ideas for every day of the week to start. Then, jot down everything you believe could work.

2. Plan out Posts in Advance

You still need to publish your posts after you’ve scheduled them. If you don’t, you might post unrelated material. Therefore, you’ll also need to schedule those. Enter your account settings and choose “Schedule” to do that. Select the publication date and time from there. Lastly, include the precise URL where readers can access your material.

3. Employ Tags And Filters

You can assemble posts of a similar type using filters and tags. For instance, you might use the keywords “blog,” “business,” and “marketing” to describe each of your blog posts. By doing this, you can quickly see all of your marketing-related posts without having to scroll through a long list of them. In a similar vein, you may sort the photos in your Instagram feed by location, hashtag, or image kind.

Social media audits are excellent tools for examining how customers engage with your brand online. They aid in your understanding of what connects with your audience and potential areas for growth. To learn what people are saying about your business, you might utilize a social media listening tool. You can choose which themes to share on your social media profiles once you’ve determined which ones your clients find interesting.

Engage With Your Customers

Your team will learn what promotes the brand well and what doesn’t via a social media audit. For instance, it can show that your target market enjoys hearing about your most recent product introduction. Or perhaps they adore gushing about your customer service staff. Consider making a different content schedule for that subject if you wish to promote anything else.

It’s not always necessary to wait for inquiries from others. On occasion, you can provide your own answers. Make sure to include a call to action when you do this. People are specifically instructed on what to do next via a call to action. Tell consumers to buy now, for instance, if you’re pushing a sale. If you’re giving them advice, be sure to include your contact information.

Content Promotional for Business Owners

Promotional content increases credibility and confidence among clients and prospects. In fact, 70% of consumers believe they trust companies that offer helpful information, according to Hubspot. Therefore, despite the fact that you could think promotional articles are dull, they actually have a significant impact on developing bonds with your audience.

Promotional, educational, and evergreen material are all included in content marketing. The goal of promotional content is to motivate readers to act in some way. Informational content benefits your audience and doesn’t require any payment from them.

Your Schedule for Posting on Social Media

Oversharing on social media can be detrimental to your brand. Quality is preferred than quantity. If you publish too frequently, it tarnishes your brand’s reputation and gives the impression that you are spamming. Conversely, if you don’t post frequently enough, you pass up chances to interact with your fans. Additionally, certain post types perform better than others. For instance, videos frequently receive more shares than text-based posts.

Before you start writing your material, make a posting schedule. This will guarantee that you post at the best times. Make your planning easier by using programs like Buffer.

Learn what kinds of content are most popular with your audience. Then, test out various publishing schedules to discover which is most effective for your followers.

Working Together with Your Social Team

Social media managers frequently struggle with how to work together most effectively. They work hard to stay on top of one other’s schedules and ensure that everyone is communicating the same information. We advise making a shared social media calendar to address this issue. You may use this to schedule out your social media efforts for the entire year. All of your posts, even those that publish live on Facebook, Twitter, Instagram, etc., can be scheduled using it.

Collaboration is made simpler because you can see all that has to be done at once thanks to a shared social media calendar. You may easily work with your marketing team to make sure that you post about a new product launch, for instance, across all of your social media accounts. If you’re organizing a Christmas party, you might ask your staff to help you spread the word about it on social media. Additionally, you can inform your customers about any contests you may be hosting.

By setting up a common social media schedule, you can make sure that you and your team are always communicating the same information. You won’t ever again overlook something crucial. Additionally, you won’t waste time scheduling posts that are no longer relevant.

Utilizing Social Media for Marketing

Nowadays, social media marketing is more simpler than it formerly was. For a meager return on investment, you don’t need to spend hours every day developing content. In fact, unless you’re looking to increase brand recognition or create leads, you generally don’t even need to publish anything. What happens, though, when you actually want to post something? How can you keep everything organized while making sure you achieve all of your goals?

The key is to have a plan in place. And a calendar must be part of that plan. You know how difficult it may be if you’ve ever attempted to manage your social media without one. Therefore, why not employ a template to aid with your organization? I suggest the following five templates for marketers that want to increase their social media presence.

FAQ: How to Make a Social Media Calendar

The goal of social media scheduling tools is to make it simple to plan messages across several channels. For Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, YouTube, and even Snapchat, you can set up automated publishing schedules. You have control over the sort of content that is sent and how frequently each account is updated. Instead of manually managing all of your social media networks, these solutions let you save time and let you concentrate on expanding your audience.

Calendars for social media are crucial tools for managing your online activities. They help you organize your week, month, and even year. However, it’s simple to ignore the additional sites where you publish material. If those platforms aren’t in your social media calendar, you can lose crucial chances to expand your audience.

You could be under the impression that Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, YouTube, Snapchat, and other social media platforms are just one big happy family. They’re not. Each platform has special advantages and characteristics that make it ideal for certain kinds of posts. For instance, whereas Twitter allows you to publish tweets by SMS text messages, Facebook allows you to plan posts in advance.

There are a number of approaches to determine how much traffic each platform generates. These tools let you know precisely how many people have viewed your posts across various platforms. Utilizing analytics tools like Google Analytics is an additional choice. This tool provides you with comprehensive data on the actions taken by visitors on each platform.

Planning your social media calendar is something you should do as soon as you’ve determined the platforms where you publish most regularly. The time period you want to cover is an excellent place to start. List the days of the week and times of day you usually publish on each platform after that. Then include public holidays and significant occasions. Finally, think about including some downtime. For instance, if you have a busy workweek, you might decide against blogging on the weekends.

Record the dates and times you posted on each site after creating your social media calendar. This information can be used to improve your strategies for the future. For instance, you might decide to plan more posts for Tuesday morning if you see that you post more frequently on Tuesdays. Or perhaps you’ve noticed that you don’t publish as often on Wednesdays. You can modify your social media calendar in any scenario.

Summary: How to Make a Social Media Calendar

The amount of effort required to keep up with all the different platforms frequently leaves social media managers feeling overburdened. Set up some time each week to schedule posts in advance to ensure you don’t miss anything crucial. This makes sure that you post frequently during the week and prevents information overload.

You can schedule the production of your content with a social media calendar tool. Every day, you’ll be fully aware of your situation, and you won’t overlook anything crucial.

Here are three reasons to start planning your content ideas right away:

You’ll be aware of what to do every day.

You’ll never feel as though you’re falling behind because you neglected to post yesterday. By scheduling your postings, you may plan out your daily tasks in advance. If you have a lot on your plate, you can even find yourself working twice as hard to get everything done.

2. Nothing Important Will Slip Your Mind

You can want to update once a month as opposed to once a week if you frequently neglect to do so. By scheduling your posts, you can avoid having to rely solely on memory to ensure that you remember to post every day.

3. You’ll Show Up More Regularly

People pay attention when you are consistent. You appear busy and professional if you post frequently. Less frequent posting, however, gives the impression that you are unorganized and unprofessional. You have power over your brand’s perception when you schedule your posts.

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